Perks, Passion, and Pay: Can You Have It All in a Job? We’ve been asking our audience a lot lately about what they value most in a job. The pandemic has encouraged employees to question every aspect of their work — from compensation to workplace flexibility. We want to know how perks, benefits, passion, and pay all stack up now that career priorities have shifted amid Covid. In favor of […] CATEGORIES ForceBrands PUBLISHED March 13, 2022 AUTHOR Rebecca Fryer
Are We Headed Back to the Office or Destined to Work Remotely Forever? It’s been a popular topic of conversation since, well, the start of the pandemic. While many thought offices would only close temporarily for a few weeks, some have shuttered for good. For many, fully remote workplaces are here to stay. In a recent ForceBrands LinkedIn poll, we asked our audience if their company was headed […] CATEGORIES ForceBrands PUBLISHED March 9, 2022 AUTHOR Rebecca Fryer
Foxtrot’s Second ‘Up & Comers’ Awards Aims to Amplify Female Food Entrepreneurs Expanding its commitment to fostering diversity across food and grocery, convenience store of the future Foxtrot announced its plans to recognize female entrepreneurs in a big way and create actionable change within the food and beverage industry. On International Women’s Day (March 8), Foxtrot announced that it will increase its female-led brands by 50 percent […] CATEGORIES Food PUBLISHED March 8, 2022 AUTHOR Rebecca Fryer
‘Vodka for Whiskey Lovers’: Get to Know American Liquor Co with Director of Sales Cole Levy American Liquor Co is exactly that: American. Founded on the belief that ‘We’re stronger when we’re together,’ American Liquor Co’s vodka is made from all four classic vodka ingredients: wheat, rye, potato, and corn. All grown in the Midwest, it’s made with the help from multiple craft distilleries in a truly collaborative process. For the […] CATEGORIES Beverage PUBLISHED March 6, 2022 AUTHOR Rebecca Fryer
ForceBrands Partners with Naturally Network to goHIRE We’re excited to announce our newest goHIRE partner Naturally Network, joining our growing list of organizations tapping into our audience of consumer brand professionals. Together, we built a custom job board for the Naturally Network community. This platform allows Naturally Network member companies to find the best consumer brand talent, while harnessing the power of our technology to manage applicants […] CATEGORIES ForceBrands PUBLISHED March 4, 2022 AUTHOR Rebecca Fryer
SKU Elevate: SKU’s Track for BIPOC-Owned Brands to Kick Off Second Cohort SKU, the nation’s first consumer packaged goods (CPG) accelerator, will kick off the second cohort of SKU Elevate in June 2022. This groundbreaking program was created to foster a more inclusive community in the CPG industry. “Because of last year’s overwhelming success, we have a ton of momentum moving into 2022 with this mission-critical program […] CATEGORIES Food PUBLISHED March 4, 2022 AUTHOR ForceBrands
Discover ForceBrands’ Newsletters: Subscribe to Be a Consumer Brand Insider As the leader in strategic hiring for consumer brands, we know a thing or two about industry trends, the state of the job market, and who’s making career moves. Whether you’re looking to level up in your career and are seeking some professional development resources, or you’re interested in sharpening your industry knowledge, we have […] CATEGORIES ForceBrands PUBLISHED March 1, 2022 AUTHOR Rebecca Fryer
5 Innovative, Black-Owned Food Brands We Love Black-owned businesses are on the rise and are proving to be more popular than ever. The number of Black-owned businesses is up 38 percent from pre-pandemic levels. This is also coupled with an increased outpouring of consumer support for Black-owned businesses. Between May 25 and July 10, 2020, searches for Black-owned businesses increased 7,043 percent […] CATEGORIES Food PUBLISHED February 27, 2022 AUTHOR ForceBrands
Bottling the Spirit of a Uniquely Texas Town with Bahnbrëcker By Musician Randy Rogers The popularity of craft spirits is booming — so much so that the sector is predicted to eclipse the growth of non-craft spirits in the United States by 2024, according to the IWSR. The category has benefited from premiumization as more U.S. consumers have acclimated to premium-plus products in the past few years. Among these […] CATEGORIES Beverage PUBLISHED February 20, 2022 AUTHOR Rebecca Fryer
Show Me the Money? Here’s What You Had to Say About Compensation Compensation. Always the first thing employees mention when asked about their reasons for staying at their job or leaving it. Many companies froze salaries and even reduced them during the pandemic. So we were wondering what’s happening with compensation two years after COVID-19 wreaked havoc on, well, just about everything. Our take from where we […] CATEGORIES ForceBrands PUBLISHED February 13, 2022 AUTHOR Rebecca Fryer
7 Black-Owned, Women-Led Indie Beauty Brands Black entrepreneurship among women is on the rise, especially in the highly innovative, evolving beauty industry. In 2020, 93 Black women secured $1 million in investor funding compared to 38 Black women in 2018, according to digitalundivided’s ProjectDiane report. The industry is taking notice. In the last few years, retailers like Sephora and Macy’s have actively supported […] CATEGORIES Beauty PUBLISHED February 9, 2022 AUTHOR ForceBrands
Behind the Scenes of Loverboy’s Success with Founder Kyle Cooke Whether you’ve tried the products or not, you’ve very likely seen Loverboy before. It may have been at your local retailer or on Bravo’s wildly popular TV series “Summer House” where the colorful canned beverages are a staple on the show. Loverboy’s sparkling hard teas and premium canned cocktails have gone from five to 150 […] CATEGORIES Beverage PUBLISHED February 6, 2022 AUTHOR Rebecca Fryer
Shawn Gardner Shawn Gardner has been named Managing Director USA at Ritter Sport. He had been National Sales Director at PROBAR. CATEGORIES Food PUBLISHED February 6, 2022 AUTHOR ForceBrands
Leah Pilcer Pitman Leah Pilcer Pitman has been named Vice President of Marketing at Pink Taco. She had been Head of Communications and PR at New Belgium Brewing. CATEGORIES Food PUBLISHED February 6, 2022 AUTHOR ForceBrands
The Future of Recruiting and What Candidates Should Know What a long, strange trip it’s been. Amid a global pandemic, the job market is the most unusual it’s been in modern American history. According to a report from MissionSquare Research Institute, “We’re teetering on the brink of a public sector workforce crisis” as the Great Resignation continues to ripple throughout the U.S. economy. Hiring […] CATEGORIES ForceBrands PUBLISHED January 30, 2022 AUTHOR Rebecca Fryer
How Hiring Managers Can Rebound From the Great Resignation Today’s job market is unlike anything we’ve seen in recent years. Candidates are in the driver’s seat. Compensation is almost as important as workplace flexibility. Hiring managers must move quickly with top talent or otherwise risk losing them in the hiring process. It’s a lot, especially when you consider the fact that nearly 33 million Americans quit […] CATEGORIES ForceBrands PUBLISHED January 28, 2022 AUTHOR Rebecca Fryer
SKU Announces New Austin and Atlanta Cohorts SKU, the nation’s first accelerator for consumer packaged goods (CPG), has selected the brands that will participate in its two upcoming tracks in Austin and Atlanta. This is the first year that SKU will run two concurrent tracks, tapping into mentor talent in two regions and enabling a larger number of brands to participate in […] CATEGORIES Food PUBLISHED January 27, 2022 AUTHOR Rebecca Fryer
6 Inspiring DTC Brands to Watch in 2022 Direct-to-consumer (DTC) startups have thrived during the past decade. Fueled by venture capital funding, low competition, and abundant advertising opportunities, several companies leveraged this unique business model to achieve unicorn status. Today, the DTC space is more competitive than ever and investors are savvier – now relying on years of data intelligence to help inform […] CATEGORIES ForceBrands PUBLISHED January 24, 2022 AUTHOR Rebecca Fryer
Ray Hall Ray Hall has been named Director of Sales at Ruby Jewel, LLC. He had been Regional Sales Manager at Super Coffee. CATEGORIES Food PUBLISHED January 23, 2022 AUTHOR ForceBrands
Are Learning Organizations the Key to Keeping Talent? Here’s What You Had to Say For brands to catch fire, companies rely on talent, marketing, and technology as kindling. The pandemic was an accelerant — fast-tracking trends, compressing timelines, and requiring skills of the future, now. Keeping competency current and being proactively prepared for what’s next has never been more important. To build on Albert Einstein’s quote: “Once you stop […] CATEGORIES ForceBrands PUBLISHED January 23, 2022 AUTHOR Rebecca Fryer
Joe Trad Joe Trad has been named Plant Director at Tiny Organics. He had been Operational Specialist at Brooklyn CPG. CATEGORIES Food PUBLISHED January 23, 2022 AUTHOR ForceBrands
Cannabis Business Sales to Soar in 2022 The beginning of every year presents an opportunity to look ahead. What will 2022 look like for the cannabis industry? After experiencing record-breaking growth during the last few years, even amid a pandemic, sales of cannabis show no signs of slowing down, especially as more states move to legalize it. We checked in with ForceBrands’ […] CATEGORIES Cannabis PUBLISHED January 19, 2022 AUTHOR Rebecca Fryer
Motivation at Work: Here’s How We’re Goal-Setting in 2022 We kicked off the year by asking our Start It Sunday community how they’re approaching work in the new year. Start It Sunday — our initiative designed to empower you to take charge of your career — is all about motivating, after all. More than half of our survey’s respondents (56 percent) reported that they’re […] CATEGORIES Career Advice PUBLISHED January 16, 2022 AUTHOR Rebecca Fryer
Food and Beverage Businesses Rally Behind Boulder After Marshall Fire Few U.S. cities are as defined by the natural foods scene as Boulder, Co. A nationally-recognized hub for emerging food and beverage businesses, Boulder is home to a wide range of brands with a shared appreciation for health and sustainability. And now they’re giving back to a town that has given them so much. On […] CATEGORIES Food PUBLISHED January 11, 2022 AUTHOR Rebecca Fryer
David Neuman David Neuman has been named President at Dave’s Gourmet LLC. He is the Founder of EVOOGuy.com. CATEGORIES Food PUBLISHED January 9, 2022 AUTHOR ForceBrands
Here’s What You Had to Say About DEI at Work Diversity. Equity. Inclusion. Meaningful mandate or empty words? In a series of polls on ForceBrands’ LinkedIn page, we set out to learn how employers are responding to the social justice events of the past few years and what actions they’re taking to build more inclusive workforces. DEI cannot be an afterthought for today’s organizations — it […] CATEGORIES ForceBrands PUBLISHED January 9, 2022 AUTHOR Rebecca Fryer
Bryan Morris Bryan Morris, CSW has been named Director of Sales, West at KYLA Hard Kombucha. He had been Director of California at Purple Brands. CATEGORIES Beverage PUBLISHED January 9, 2022 AUTHOR ForceBrands
Behind the Scenes of The Great Reshuffle The Great Reshuffle, as coined by LinkedIn editors, has disrupted the workforce in unforeseen ways. The pandemic has put candidates in the driver’s seat of the job market and according to LinkedIn CEO Ryan Roslanksy, it’s “unlike anything we’ve seen in the history of work.” So who exactly are these candidates and why are they motivated […] CATEGORIES ForceBrands PUBLISHED January 7, 2022 AUTHOR Rebecca Fryer
Marc Venegoni Marc Venegoni has been named Vice President of US Sales at BrewDog. He had been Vice President of National Accounts at Founders Brewing Co. CATEGORIES Beverage PUBLISHED January 3, 2022 AUTHOR ForceBrands
Senzo Tamang Senzo Tamang has been named Sr. Category Management Analyst at Blue Diamond Growers. She had been Performance and Category Management Analyst at Popcornopolis. CATEGORIES Food PUBLISHED January 3, 2022 AUTHOR ForceBrands
Top HR Trends of 2022 The past two years have arguably been some of the most challenging ones that HR professionals have ever faced. This means that going into 2022, new trends will permeate how we think about people management. Simply put, the industry as we know it is evolving. HR professionals will have no choice but to change how […] CATEGORIES ForceBrands PUBLISHED December 26, 2021 AUTHOR ForceBrands
Raven Chiara Ellis Raven Chiara Ellis has been named Senior Brand Experience Designer at Reckitt. She had been Senior Creative Design Manager at Materne North America, GoGo SqueeZ. CATEGORIES ForceBrands PUBLISHED December 21, 2021 AUTHOR ForceBrands