Brand Building in Spirits, Wine, and Beer with ForceBrands’ Annette Kim Annette Kim recently joined ForceBrands’ spirits, wine, and beer division team in Los Angeles, and even though she’s new to the team, she’s no stranger to the industry. She brings years of expertise and experience with her to her role at ForceBrands and possesses a diverse background in brand building at companies that include Red Bull […] CATEGORIES Beverage PUBLISHED October 24, 2019 AUTHOR Polina Meshkova
5 Miami-Based Jobs to Advance Your Career in Beverage For those seeking to begin or continue a career in the beverage industry, Miami should be high on the list of potential relocation cities for a number of reasons. To start, Miami’s food and beverage sectors are known for their diversity and originality, making the South Florida city an important, albeit slightly obscure, hub for […] CATEGORIES Beverage PUBLISHED October 24, 2019 AUTHOR Rebecca Fryer
Whole Foods Names 2020’s Top 10 Food Trends Whole Foods Market released its fifth annual trends report that highlights future predictions in the food industry. The report features insights from more than 50 Whole Foods Market team members that include local foragers, regional and global buyers, and culinary experts. While 2019 ushered in trends like shelf-stable probiotics, frozen treats, and faux meat snacks, 2020 […] CATEGORIES Food PUBLISHED October 23, 2019 AUTHOR Rebecca Fryer
Study Reveals the Biggest Obstacle Working Women Face and Other Insights Women in the Workplace is the largest study on the state of women in corporate America. For the past five years, McKinsey & Company has compiled the annual report, which focuses on women’s representation across all levels of the corporate ladder and offers solutions for how to advance diversity in the workplace. The 2019 report […] CATEGORIES ForceBrands PUBLISHED October 22, 2019 AUTHOR Madison Troyer
Matthew Drew Matthew Drew has been named Director of Sales and Marketing at Montana Craft Malt. He had been Estate Maltster at Bently Heritage/Bently Ranch. CATEGORIES Beverage PUBLISHED October 21, 2019 AUTHOR ForceBrands
Laurie Parfitt Laurie Parfitt has been named Vice President of Customer Engagement & Marketing at Mission Dispensaries. She had been Head of Category Management at Mizkan America. CATEGORIES Cannabis PUBLISHED October 21, 2019 AUTHOR ForceBrands
Janet Capstick Janet Capstick has been named Pacific Northwest Sales Director at Firestone Walker Brewing Co. She had been Sr. Key Account Manager at Anheuser-Busch. CATEGORIES Beverage PUBLISHED October 21, 2019 AUTHOR ForceBrands
Brooke Gerstein-Salerno Brooke Gerstein-Salerno has been named Luxury Brand Ambassador, Texas at Penfolds/Treasury Wine Estates. She had been Leblon Brand Specialist at Bacardi. CATEGORIES Beverage PUBLISHED October 21, 2019 AUTHOR ForceBrands
Why Employee Engagement Matters and How Employers Should Foster It CATEGORIES Press PUBLISHED October 18, 2019 AUTHOR Rebecca Fryer
Cannabis for a Cause: 3 Companies That Give Back Despite what some may think, cannabis is doing a world of good. It’s changing how we think about health and wellness, improving chronic illnesses, strengthening the economy through job creation (the marijuana industry added nearly 70,000 jobs in 2018 with experts calling it “the fastest-growing labor market in the U.S.”), and it’s opening up a larger […] CATEGORIES Cannabis PUBLISHED October 17, 2019 AUTHOR Madison Troyer
How Female Board Members Can Help CPG Companies Connect with Their Consumers The hiring landscape is changing when it comes to who’s filling executive-level positions and board seats. Women are leading in various senior roles and as board members — filling seats that have been traditionally and predominantly occupied by men. The gender dynamics of the workplace are shifting. This year, in particular, has seen many changes […] CATEGORIES ForceBrands PUBLISHED October 16, 2019 AUTHOR Polina Meshkova
This Kind of Mentoring May Be the Key to Retaining Younger Talent According to the 2019 Deloitte Millennial Survey, 49 percent of millennials reported that they planned to quit their current jobs within the next two years. Additionally, 25 percent of those respondents also reported that they had left a previous job within the past two years. These statistics don’t bode well for companies that are looking […] CATEGORIES Company Culture PUBLISHED October 15, 2019 AUTHOR Madison Troyer
Catrina Morbidelli Catrina Morbidelli has been named Digital Marketing Manager at CHEMISTRY. She had been Social Community Manager at BRANDLESS, Inc. CATEGORIES Cannabis PUBLISHED October 13, 2019 AUTHOR ForceBrands
Lauren Ivey Lauren Ivey has been named Chief of Staff at Treaty Oak Distilling. She had been Executive Assistant at Whole Foods Market. CATEGORIES Beverage PUBLISHED October 13, 2019 AUTHOR ForceBrands
Wesley McEllen Wesley McEllen has been named Director of Operations at Mike’s Hot Honey. He had been Assistant General Manager at Profeta Farms. CATEGORIES Food PUBLISHED October 13, 2019 AUTHOR ForceBrands
Here’s Why This Midwestern City Is the Food and Beverage Manufacturing Capital of the US In 1981, William Wrigley Jr., a traveling soap and powder salesman, arrived in Chicago with just $32 in his pocket. With every sale he made, he would throw in a couple of sticks of chewing gum. Eventually, he dropped the soaps and powders but stuck with the gum, introducing his signature Juicy Fruit and Spearmint […] CATEGORIES Food PUBLISHED October 10, 2019 AUTHOR Madison Troyer
5 Fastest-Growing Cannabis Jobs In 2019: From Operations To Marketing CATEGORIES Press PUBLISHED October 10, 2019 AUTHOR Rebecca Fryer
Behind the Teams of 4 New York City-Brewed Beers The Midwest has long been considered the “brewing heartland” of America. But New York is slowly encroaching on that territory, especially when it comes to craft beers. Between 2013 and 2018, the number of craft breweries in New York state rose 413 percent, putting New York third in the country for the total number of […] CATEGORIES Beverage PUBLISHED October 10, 2019 AUTHOR Madison Troyer
Inside Breakthru Beverage with COO E. Lloyd Sobel Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […] CATEGORIES Beverage PUBLISHED October 9, 2019 AUTHOR Rebecca Fryer
This Is the Best Day to Apply to a Job, According to LinkedIn It’s no secret that October is hiring season. As the year winds down, companies leverage the final quarter to budget and plan ahead for the next year. It’s during this time that employers look more closely at their growth strategy and at the talent needed to execute it. According to LinkedIn’s blog, there are more […] CATEGORIES ForceBrands PUBLISHED October 9, 2019 AUTHOR Rebecca Fryer
Cultural Fit: What It Is, What It Isn’t, and How to Find It A 2018 Korn Ferry survey of 1,100 hiring managers, cited in a recent Wall Street Journal article, found that an alluring company culture has become the most important factor in recruiting top talent in today’s candidate-driven job market. Employers eager to attract new talent have previously instituted incentives like office ping pong tables, free snacks, […] CATEGORIES Company Culture PUBLISHED October 8, 2019 AUTHOR Madison Troyer
Andrew Siegel Andrew Siegel has been named Chief Operating Officer at Tropical Distillers. He had been District Manager at Southern Glazer’s Wine & Spirits. CATEGORIES Beverage PUBLISHED October 7, 2019 AUTHOR ForceBrands
Jordan Zimmerman Jordan Zimmerman has been named Premium Whiskey Education & Advocacy Lead at Brown-Forman. She had been Single Malt Specialist at Whyte & Mackay. CATEGORIES Beverage PUBLISHED October 7, 2019 AUTHOR ForceBrands
Jorge Monroy Jorge Monroy has been named Division Manager Southwest at DAOU Vineyards & Winery. He had been Regional Sales Manager AZ,CO, NV, NM at Hope Family Wines. CATEGORIES Beverage PUBLISHED October 7, 2019 AUTHOR ForceBrands
Jessica Sarter Jessica Sarter has been named Sales Manager, New Brand Ventures NY/NJ/DE at Pernod Ricard. She had been On-Premise Channel Manager at Beam Suntory. CATEGORIES Beverage PUBLISHED October 7, 2019 AUTHOR ForceBrands
Start It Sunday: How Matti Anttila of Grain and Barrel Spirits Resets On Sunday Matti Anttila heads one of the most innovative emerging spirits companies in the industry, Grain and Barrel Spirits. And although he’s on the road often helping to bring to life the brands in the company’s diverse portfolio (Dixie, Chicken Cock, Endless Summer), he makes sure to schedule downtime with his family on Sundays. Learn more […] CATEGORIES Beverage PUBLISHED October 6, 2019 AUTHOR Rebecca Fryer
ForceBrands Steps Inside the First US Cannabis Restaurant, Lowell Cafe ForceBrands, with its specialized cannabis hiring division HerbForce, was on the ground Tuesday night in Los Angeles to witness the official opening of Lowell Cafe, the first cannabis restaurant in the U.S. Serving farm-fresh food, coffee, juice, and cannabis daily, the West Hollywood cafe is a product of Lowell Herb Co., an innovative California-based cannabis […] CATEGORIES Cannabis PUBLISHED October 2, 2019 AUTHOR Rebecca Fryer
Study Finds Remote Workers Are Happier and Less Likely to Leave Their Jobs In a candidate-driven job market, the benefit packages offered by employers are key factors in attracting and retaining top talent. Millennials, in particular, are looking for companies that offer more flexibility, independence, and choice. According to ForceBrands’ 2019 Talent Market Report, employers in the CPG industry are taking note of these preferences and adjusting accordingly. […] CATEGORIES ForceBrands PUBLISHED October 1, 2019 AUTHOR Madison Troyer
Michael Tubman Michael Tubman has been named Regional Sales Manager, East at Deep Foods. He had been Retail Sales Manager, Northeast Region at Muuna. CATEGORIES Food PUBLISHED September 29, 2019 AUTHOR ForceBrands
Dr. Jake F. Felice Dr. Jake F. Felice has been named National Hemp and CBD Educator at Manitoba Harvest Hemp Foods. He had been Part-Time Faculty Cannabis Institute at Seattle Central College. CATEGORIES Cannabis PUBLISHED September 29, 2019 AUTHOR ForceBrands
Kathryn Gorman Kathryn Gorman has been named Marketing Manager at Carrington Farms. She had been Marketing Manager, Taste of Home at Trusted Media Brands, Inc. CATEGORIES Food PUBLISHED September 29, 2019 AUTHOR ForceBrands
Evan Romero Evan Romero has been named Area Sales Manager at Clear Cut Phocus. He had been Account Manager at Liberty Coca-Cola Beverages. CATEGORIES Beverage PUBLISHED September 29, 2019 AUTHOR ForceBrands
Inside the Craft Spirits Industry with the Founder and CEO of Grain & Barrel Spirits What happens when you create a brand from scratch, resurrect an old one, and acquire one with a namesake in pop culture? With a diverse portfolio of offerings, coupled with a team of passionate, collaborative brand builders, Grain & Barrel Spirits is quickly becoming one of the most innovative emerging spirits companies in the industry. “Each […] CATEGORIES Beverage PUBLISHED September 29, 2019 AUTHOR Rebecca Fryer
5 Celebrity-Endorsed CBD and Hemp Brands By the end of 2025, the global cannabis market is expected to be worth $66.3 billion. It’s a fast-growing sector with an incredible amount of potential so it should come as no surprise that an increased number of celebrities have begun tapping into its consumer market, creating their own products and brands. Below, ForceBrands has […] CATEGORIES Cannabis PUBLISHED September 25, 2019 AUTHOR Madison Troyer
Here’s Why New Hires Are Ghosting Employers On the First Day Last year, Steve Linder, the CEO of The WorkPlace Group was ghosted by a new hire. Calling it “complete job abandonment,” Linder and his team called, texted, and e-mailed the would-be employee before eventually sending them a formal letter terminating the employment. A little more than a year later, it happened again. While flaking on […] CATEGORIES Career Advice PUBLISHED September 24, 2019 AUTHOR Madison Troyer
Isaiah Sager Isaiah Sager has been named Director of Sales Operations at ROAR Beverages. He had been Executive Assistant & Director of E-Commerce at ROAR Beverages. CATEGORIES Beverage PUBLISHED September 23, 2019 AUTHOR ForceBrands