3 Ways Hayday Can Help You Get Back to Work Safely Feeling anxious about returning to the office? You’re not alone. According to recent research from The Wellbeing Lab and George Mason University’s Center for the Advancement of Wellbeing, nearly 80 percent of U.S. workers aren’t feeling fully positive about going back to the office amid the ongoing global pandemic. But it’s not just employees feeling […] CATEGORIES ForceBrands PUBLISHED August 7, 2020 AUTHOR Rebecca Fryer
‘Black Is Beautiful’ Beer Initiative Backed By Breweries At Home and Abroad Driven by the events of the past few years, the beer industry is answering the call to support equality and inclusion — and breweries stateside and across the world are getting involved. Black is Beautiful, a collaborative effort to raise awareness for the injustices people of color face on a daily basis, was created by […] CATEGORIES Beverage PUBLISHED August 6, 2020 AUTHOR Stefanie Schwalb
ForceBrands Introduces Specialized Pet Hiring Division, PetForce ForceBrands officially launched its specialized pet hiring division, PetForce, on Wednesday. Offering white glove executive search, board of director assembly, and a digital job board, PetForce follows in the footsteps of the company’s other vertical-specific divisions across beverage, food, beauty, and cannabis. Adding to ForceBrands’ client roster that includes Hourglass Cosmetics, OATLY, Campari, Happy Family, […] CATEGORIES Insights PUBLISHED August 5, 2020 AUTHOR Rebecca Fryer
Creative Optimization for Amazon Growth We’ve always been told, never judge a book by its cover, and we’ve also been told that first impressions matter. Truth be told, as humans, we are all very visual beings. So why would it be any different when it comes to all things visual on e-commerce, and more specifically, on Amazon? These days, brands […] CATEGORIES ForceBrands PUBLISHED August 3, 2020 AUTHOR Vendo
Kristin Killpack Kristin Killpack has been named Director of Sales, Spirits at IGNITE Beverage. She had been Director of National Accounts On Premise at Castle Brands Inc. CATEGORIES Beverage PUBLISHED August 2, 2020 AUTHOR Rebecca Fryer
Lauren Ellis Lauren Ellis has been named Vice President of Sales at Honey Mama’s. She had been Team Lead, Natural Channel at Lavazza. CATEGORIES Food PUBLISHED August 2, 2020 AUTHOR Rebecca Fryer
Gerardo Torres Rocha Gerardo Torres Rocha has been named US Operations Coordinator at First Light Foods. He had been Warehouse Manager/Safety Manager/Project Manager at Urban Remedy Inc. CATEGORIES Food PUBLISHED August 2, 2020 AUTHOR Rebecca Fryer
Madeline Haydon of nutpods Shares Her Unique Leadership Journey Born to Lead is ForceBrands’ original leadership series that highlights industry thought leaders across CPG. In this episode of Born to Lead, we caught up with Madeline Haydon, Founder and CEO of plant-based coffee creamer nutpods. What makes Haydon’s leadership journey so unique is that she’s building a consumer brand in a highly competitive category […] CATEGORIES Beverage PUBLISHED August 2, 2020 AUTHOR Rebecca Fryer
Amy Yakuboff Amy Yakuboff has been named Brand Manager at Flaviar. She had been Marketing Manager at Atom Brands. CATEGORIES Beverage PUBLISHED July 30, 2020 AUTHOR ForceBrands
How the Pet Care Industry Has Become a Hot Prospect for Jobs According to a National Pet Owners Survey conducted by the American Pets Products Association (APPA), approximately 90.5 million families in 2022 — around 70 percent of American households — own a pet. “The pandemic has impacted every aspect of life in our country, and the pet space is no different. For example, there’s been a […] CATEGORIES Insights PUBLISHED July 29, 2020 AUTHOR Stefanie Schwalb
Pacifica’s Founder Brook Harvey-Taylor Looks Ahead to the Next 25 Years in Clean Beauty A pioneer in the clean beauty movement, Pacifica has been around for nearly 25 years. Cruelty-free and vegan, the brand has been carefully built through the decades by closely listening to its growing consumer base and staying true to its core values rooted in compassion. Founder Brook Harvey-Taylor and her husband Billy Taylor launched the brand […] CATEGORIES Beauty PUBLISHED July 27, 2020 AUTHOR Rebecca Fryer
Laura Garnett Answers Your Most Challenging Career Questions As part of our Start It Sunday series, a professional development campaign designed to motivate you for the week ahead, we caught up again with performance strategist and TedX speaker Laura Garnett. Author of “The Genius Habit,” Garnett works with CEOs and executives to help them identify their unique geniuses. And now, we’re checking in […] CATEGORIES ForceBrands PUBLISHED July 26, 2020 AUTHOR Rebecca Fryer
Jason Copley Jason Copley has been named Director of Sales, Contract Manufacturing at Arcadia Beverage, LLC. He had been Director Of Business Development for Key Accounts and Distribution at Rethink Brands. CATEGORIES Beverage PUBLISHED July 19, 2020 AUTHOR Rebecca Fryer
Joe Angiuli Joe Angiuli has been named Principal at First Bev. He had been Vice President at First Bev. CATEGORIES Beverage PUBLISHED July 19, 2020 AUTHOR Rebecca Fryer
Operational Challenges and Navigations with Siddhi Ops’ COO David McCormick David McCormick runs operations for both Siddhi Ops, an outsourced operations execution firm for entrepreneurial food and beverage brands, as well as Siddhi Capital, a newly launched venture capital arm of the business. We caught up with him to learn more about where investments are being made right now, operational challenges caused by COVID-19, how […] CATEGORIES Food PUBLISHED July 19, 2020 AUTHOR Rebecca Fryer
Chandler Gotschlich Chandler Gotschlich has been named Vice President, Retail Marketing at Golden Krust. He had been Associate Director, Marketing at Sabra Dipping Co. CATEGORIES Food PUBLISHED July 16, 2020 AUTHOR Rebecca Fryer
How to Find Your Inner Genius with Performance Strategist Laura Garnett Finding a fulfilling career is challenging. Doing so in a global health crisis can seem like an impossible feat. As part of our Start It Sunday series, a professional development campaign designed to motivate you for the week ahead, we caught up with performance strategist and TedX speaker Laura Garnett. Author of “The Genius Habit,” […] CATEGORIES ForceBrands PUBLISHED July 12, 2020 AUTHOR Rebecca Fryer
SKU CPG Accelerator to Expand to Dallas This Fall Austin-based SKU — the nation’s first accelerator focused on consumer packaged goods (CPG) — will expand into the Dallas-Fort Worth market this fall with a program tailored toward later-stage startups. Walter Robb, former Whole Foods co-CEO and an icon in the natural foods industry, will kick off SKU DFW, which features a best-in-class curriculum taught […] CATEGORIES Food PUBLISHED July 9, 2020 AUTHOR Rebecca Fryer
How Barcademy Raises the Bar On Beverage Community Building In a world with limited travel and fewer face-to-face opportunities, brands must address their biggest challenge: training the trade with a fresh, inventive, and memorable approach. For alcohol beverage marketers who want to reach an audience of influencers, costs can rise fast: • In-person demonstrations only reach small audiences. And they run up big budgets. […] CATEGORIES Beverage PUBLISHED July 8, 2020 AUTHOR Andrew Bein
Greg McManama Greg McManama has been named Manager, Commercial Finance MA/RI at Pernod Ricard. He had been Customer Category Manager at Kraft Heinz. CATEGORIES Beverage PUBLISHED July 5, 2020 AUTHOR Rebecca Fryer
Candice St. Pierre Candice St. Pierre has been named VP of Sales – Traditional Markets at Twinlab Consolidation Corporation. She had been Sales Consultant at Encompassales. CATEGORIES Food PUBLISHED July 5, 2020 AUTHOR Rebecca Fryer
Andrew Hulle Andrew Hulle has been named Distillery and Production Manager at You & Yours Distilling Co. He had been Distiller at R6 Distillery. CATEGORIES Beverage PUBLISHED July 5, 2020 AUTHOR Rebecca Fryer
Get to Know Bardstown Bourbon Company’s CFO Ingrid Gentry Although male CFOs outnumber female CFOs 6.5 to 1 in the Russell 3000, companies looking for higher financial returns should consider putting more women in the role. A study by S&P Global Market Intelligence found that within the first 24 months of appointing female CFOs, companies averaged a 6 percent increase in profits and an 8 percent better […] CATEGORIES Beverage PUBLISHED July 5, 2020 AUTHOR Rebecca Fryer
Minneapolis CPG Accelerator Selects 10 Purpose-Driven Companies Minneapolis-based ImpactSKU has selected the 10 consumer packaged goods (CPG) startups that will participate in the Preview program. Participants make everything from vegan baking mixes to matching dog-owner togs. The six-week ImpactSKU Preview Program kicks off August 4 and includes programming on such topics as Vision +Purpose, Market Validation + Positioning, Social Impact, and Channel […] CATEGORIES Food PUBLISHED June 29, 2020 AUTHOR Rebecca Fryer
How Jenny Cawthon’s Food Philosophy Launched Greenjoy As part of our ongoing Female Forces series to celebrate women leaders in the consumer brand universe, we’re highlighting Jenny Cawthon, the Founder of Greenjoy. Inspired by her mother’s passion for health and her legendary salad dressing recipes, Greenjoy is on a mission to bring people together with nourishing food. We caught up with Cawthon […] CATEGORIES Food PUBLISHED June 29, 2020 AUTHOR Rebecca Fryer
How to Write Non-Bias Job Descriptions — And Why It Matters Statistics prove that diverse and inclusive workforces provide tremendous value. As top priorities among employers, especially now, companies are looking for inventive ways to attract talent. Since job descriptions are typically the first means of contact employers have with candidates, it’s paramount that they are written in a non-bias way that reflects the company’s mission, […] CATEGORIES Career Advice PUBLISHED June 23, 2020 AUTHOR Stefanie Schwalb
ForceBrands’ Rachel Doueck On Beverage Industry Hiring During COVID-19 Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […] CATEGORIES Beverage PUBLISHED June 22, 2020 AUTHOR Rebecca Fryer
Op-Ed: 5 Steps to Move Your Food and Beverage Business to Equity Dear Colleagues, It’s true that as a Black Man in business I have to be extremely careful in both professional and public settings. When I’m trying to make a point, I often have to decide whether I should be direct or performative in my delivery — because my decision, to be honest, can come across […] CATEGORIES Beverage PUBLISHED June 22, 2020 AUTHOR Jomaree Pinkard
How Fatherhood Inspired These 5 Food Brands Father’s Day may only happen once a year but it’s easily celebrated all year long, especially at some of these food companies — both big and small — where the influence of fatherhood is in the brand DNA. From legacy names like Cape Cod Potato Chips to newcomers like Partake Foods, we’re sharing some companies […] CATEGORIES Food PUBLISHED June 21, 2020 AUTHOR Rebecca Fryer
Rebecca Katz Rebecca Katz has been named Senior Associate Product Marketing Manager at Bragg Live Food Products LLC. She had been Associate Brand Manager – Yogurt, Convenience & Foodservice Segment at General Mills. CATEGORIES Food PUBLISHED June 21, 2020 AUTHOR Rebecca Fryer
Mario Nunez Mario Nunez has been named US Sales Manager at Chiballi Imports. He had been VP Hispanic Market at Youngs Market LLC. CATEGORIES Beverage PUBLISHED June 17, 2020 AUTHOR Rebecca Fryer
Nicholas DiMaria Nicholas DiMaria has been named Midwest Region Sales Manager at Zing Zang LLC. He had been IL Area Manager at Mast-Jägermeister. CATEGORIES Beverage PUBLISHED June 17, 2020 AUTHOR Rebecca Fryer
Inside the Natural Products Industry’s Need for Diversity and Inclusion and the Collective Powering Change Inclusive teams build more powerful brands. And despite this fundamental fact, many consumer brands have a lot of work ahead. Dedicated to raising awareness and driving real change in the natural products industry, the OSC² J.E.D.I. Collaborative is committed to fostering justice, equity, diversity, and inclusion within the industry. “As an industry of innovators and leaders in […] CATEGORIES ForceBrands PUBLISHED June 10, 2020 AUTHOR Rebecca Fryer
5 Stats That Prove the Value of a Diverse and Inclusive Workforce When it comes to talent management, diversity and inclusion remain top priorities among many employers. According to new data from the leading B2B ratings and review firm Clutch, more than three-quarters of HR professionals (79 percent) believe their company is diverse. As many employers weather the COVID-19 pandemic, 57 percent of employees say their company […] CATEGORIES ForceBrands PUBLISHED June 2, 2020 AUTHOR Rebecca Fryer
Midwestern Beer Jobs in America’s Brewing Heartland Beer may be brewed in cities across the U.S., but there’s one region that stands out among others that’s widely considered to be the heartland of America’s great beers: the Midwest. Chicago, dubbed the nation’s brewery capital, is home to more breweries than any other city in the nation (167), according to statistics from the Brewers […] CATEGORIES Beverage PUBLISHED May 31, 2020 AUTHOR Rebecca Fryer
Bev Alc Leaders Address Leading Through COVID-19 in ‘Born to Lead’ Virtual Discussion ForceBrands brought together some of the beverage alcohol industry’s top leaders for a live virtual discussion on May 27. Part of a new thought leadership series, Born to Lead, powered by ForceBrands and PINATA, panelists addressed how they’re “Addressing Real Challenges and Driving Positive Change Through Leadership in Today’s Environment.” Moderated by Josh Wand, Founder […] CATEGORIES ForceBrands PUBLISHED May 29, 2020 AUTHOR Rebecca Fryer