Kelly Bruce Kelly Bruce has been named Regional Marketing Manager, Mid-Atlantic at Acreage Holdings. She had been Regional Marketing Manager, Northeast at Deep Eddy Vodka. CATEGORIES Cannabis PUBLISHED May 30, 2019 AUTHOR ForceBrands
6 Things to Look for in Entry-Level Roles at Beauty Startups to Launch Your Career Entry-level jobs and internships are a great way to gain experience and get your foot in the door — you have to start somewhere and learn the basics, after all. However, it’s important to have a full understanding of the role, especially if you’re a new and eager employee. When your main goal is to […] CATEGORIES Beauty PUBLISHED May 30, 2019 AUTHOR Polina Meshkova
Brian Reames Brian Reames has been named U.S. Director of Import Marketing at Duvel Moortgat. He had been U.S. Marketing Manager at 375 Park Avenue Spirits. CATEGORIES Beverage PUBLISHED May 29, 2019 AUTHOR ForceBrands
Adrian Sepulveda Adrian Sepulveda has been named Director of Sales, Southern California at Peerless Coffee & Tea. He had been Sales Manager at Peerless Coffee & Tea. CATEGORIES Beverage PUBLISHED May 29, 2019 AUTHOR ForceBrands
Chris Ligenza Chris Ligenza has been named Midwest Regional Sales Manager at Third Leaf Wines. He had been Central Division Manager at Quintessential Wines. CATEGORIES Beverage PUBLISHED May 29, 2019 AUTHOR ForceBrands
Inside Pernod Ricard and Its Culture to ‘Make a New Friend Every Day’ Company We Keep is an ongoing series that offers an inside look at the people and teams who power great brands Pernod Ricard is a globally recognized premium wine and spirits company that holds one of the most prestigious brand portfolios in the industry. Created in 1975, the ethos of Pernod Ricard can best be […] CATEGORIES Beverage PUBLISHED May 29, 2019 AUTHOR Rebecca Fryer
3 Dispensary Myths Debunked As marijuana legalization and support for legalization continue to gain momentum, one of the biggest hurdles that the cannabis industry faces is imagined fears. In particular, there is a lot of confusion surrounding dispensaries. In fact, Pew Research found that there is a 25-point percentage gap between respondents’ support for legalization (which stands at 75 […] CATEGORIES Cannabis PUBLISHED May 29, 2019 AUTHOR Madison Troyer
Jonathan Salas Jonathan Salas has been named Regional Sales Manager at bakerly. He had been Territory Sales Manager at Bauducco Foods, Inc. CATEGORIES Food PUBLISHED May 26, 2019 AUTHOR ForceBrands
Maria Amenta Maria Amenta has been named Human Resources Manager at Factory LLC. She had been Recruiting Manager at Robert Half Finance and Accounting. CATEGORIES Food PUBLISHED May 26, 2019 AUTHOR ForceBrands
Andrea Scornaienchi Andrea Scornaienchi has been named Area Sales Manager at Koia. She had been Territory Sales Manager at wanu water. CATEGORIES Beverage PUBLISHED May 26, 2019 AUTHOR ForceBrands
Kevin Kawa Kevin Kawa has been named Technical Sales Representative at Gusmer Enterprises. He had been Technical Sales Manager at Brewers Supply Group, Inc. CATEGORIES Beverage PUBLISHED May 26, 2019 AUTHOR ForceBrands
How the Cannabis Industry Harnesses the Ownership Mentality In 1974, Congress enacted the first tax measure designed to encourage employee stock ownership plans or ESOPs. Today, 32 million Americans own employer stock through ESOPs, options, stock purchase plans, and 401(k) plans. Research has shown that not only do workers at employee-owned (or partially-owned) companies fare better but the companies as a whole fare […] CATEGORIES Cannabis PUBLISHED May 24, 2019 AUTHOR Rebecca Fryer
Michelle Prince Michelle Prince has been named Sales Manager at Vital Leaf. She had been Operations Manager at Bambu. CATEGORIES Cannabis PUBLISHED May 22, 2019 AUTHOR ForceBrands
5 Recently Launched Beauty Brands Redefining the Wellness Space According to the Global Wellness Institute, the global wellness economy was a $4.2 trillion market at the end of 2017. Not only does the industry represent 5.3 percent of global economic output, but from 2015 to 2017, it experienced an annual growth of 6.4 percent. It’s safe to say that the wellness space is thriving […] CATEGORIES Beauty PUBLISHED May 22, 2019 AUTHOR Madison Troyer
ForceBrands Releases 2019 Beauty Talent Market Report There’s a lot powering the blooming beauty industry: technology and artificial intelligence, an increased presence of independent brands, clean beauty trends, and more. As part of our 2019 Talent Market Report, we’re pleased to introduce you to our specialized beauty edition that explores the most popular incentives currently being offered; insights into what’s ahead for […] CATEGORIES Beauty PUBLISHED May 22, 2019 AUTHOR Rebecca Fryer
Inside the On-Premise Sector with Heaven Hill’s Walter Inman Each month, ForceBrands partners with The Tasting Panel magazine. The Tasting Panel offers an insider’s look at the tastemakers and trendsetters in today’s growing beverage industry. From winemaker profiles, to brands that are the bartenders’ best friend, this monthly publication gets up close and personal with today’s influencers and explores the products they love the most. […] CATEGORIES Beverage PUBLISHED May 21, 2019 AUTHOR Rebecca Fryer
9 Expert LinkedIn Tips That Will Get Your Profile Noticed By Recruiters LinkedIn has become the driving force in connecting employers with potential employees and has exploded over the past couple of years. According to LinkedIn statistics, more than two users sign up to join the network each second. There is also an average of 100 job applications submitted monthly. LinkedIn allows recruiters to connect with members […] CATEGORIES Career Advice PUBLISHED May 20, 2019 AUTHOR Polina Meshkova
Sneak Peek Cannabis Benefits in 2020 Already a multi-billion-dollar global industry, cannabis is young and rapidly expanding. However, regardless of how profitable its future looks, the cannabis industry still faces its own unique set of challenges, one of which is attracting the right talent in today’s candidate-driven market. ForceBrands’ 2019 Cannabis Talent Market Report, which surveyed full-time hiring decision-makers and leaders across cannabis, […] CATEGORIES Cannabis PUBLISHED May 16, 2019 AUTHOR Madison Troyer
4 CBD Beauty and Wellness Brands to Watch Over the past several years, cannabis has become one of the fastest-growing and most talked about industries. CBD, in particular, has seen a huge surge as more consumers seek out the health benefits of hemp without the psychoactive side effects. And according to recent reports, beauty is the newest sector to be impacted by the […] CATEGORIES Beauty PUBLISHED May 15, 2019 AUTHOR Madison Troyer
How Cannabis Employee Benefits Compare to Other Industries The cannabis industry is showing impressive growth strides. In 2018 alone, sales of legal cannabis in the U.S. amounted to nearly $10 billion, according to FitSmallBusiness. The market is expected to continue growing at 21 percent per year and is anticipated to generate almost $23 billion by 2021. But even amid rapid growth, there remains a […] CATEGORIES Cannabis PUBLISHED May 14, 2019 AUTHOR Polina Meshkova
Chi Nguyen Chi Nguyen has been named Founder & CEO at Purpose Tea. She had been Managing Director at Story Dimensions. CATEGORIES Beverage PUBLISHED May 14, 2019 AUTHOR ForceBrands
Amanda Blanco Amanda Blanco has been named Marketing Director at Blackened Whiskey. She had been Sr. Director On Premise Marketing at Heineken USA. CATEGORIES Beverage PUBLISHED May 13, 2019 AUTHOR ForceBrands
Michelle Del Pero Michelle Del Pero has been named Director of Business Development at REBBL Inc. She had been Director of Sales Operations at Anchor Brewing Co. CATEGORIES Beverage PUBLISHED May 13, 2019 AUTHOR ForceBrands
4 Pro Tips to Land a Job in the Food Industry No matter how vast it already seems to be, the food industry only keeps growing. According to a report by Grand View Research, the global food and grocery retail market size was valued at $8.77 trillion in 2015 and is expected to reach $12.24 trillion by 2020. That is a compound annual growth rate (CAGR) […] CATEGORIES Career Advice PUBLISHED May 13, 2019 AUTHOR Polina Meshkova
Get to Know Cereal Entrepreneurs Gabi Lewis and Greg Sewitz of Magic Spoon Few things capture the nostalgia of childhood quite like a bowl of cereal. And that’s exactly what “cereal” entrepreneurs Gabi Lewis and Greg Sewit are hoping to create with the launch of Magic Spoon, healthy cereal that tastes too good to be true. We caught up with them to learn more about Magic Spoon and how they’ve brought the […] CATEGORIES Food PUBLISHED May 12, 2019 AUTHOR Rebecca Fryer
Kristi Fanning Kristi Fanning has been named Brand Manager at Coolhaus. She had been Associate Brand Manager at DanoneWave. CATEGORIES Food PUBLISHED May 12, 2019 AUTHOR ForceBrands
Alexander Lawson Alexander Lawson, MBA has been named Key Account Director at More Labs. He had been Sales Strategy and Planning Manager at PepsiCo. CATEGORIES Beverage PUBLISHED May 12, 2019 AUTHOR ForceBrands
Levi Curtis-Switzer Levi Curtis-Switzer has been named Area Sales/Marketing Manager, SoCal at Made in Nature. He had been Mickey & The Magical Map at Disneyland Resort. CATEGORIES Food PUBLISHED May 12, 2019 AUTHOR ForceBrands
Amie Brenner Amie Brenner has been named Territory Manager at Zevia. She had been Territory Sales Manager at Dart Container. CATEGORIES Beverage PUBLISHED May 12, 2019 AUTHOR ForceBrands
Here’s What CPG’s Fastest-Growing Companies Do Differently It wasn’t long ago when scale defined the CPG landscape. Large companies across the beverage, food, and beauty industries sold more and grew faster than their smaller competitors. But as of 2017, things changed. For the first time, growth and sales volumes for multioutlet and convenience retailers dropped. Meanwhile, small companies continued to increase their […] CATEGORIES ForceBrands PUBLISHED May 9, 2019 AUTHOR Madison Troyer
Behind the Teams of 4 Healthy Energy Drink Brands In 2016, the global energy drink market was valued at $43 billion. The rapid growth of this beverage sector is largely attributed to busier lifestyles that have forced consumers to rely on caffeine and other stimulants to get them through their hectic days. Nearly 40 percent of the female market and 60 percent of the […] CATEGORIES Beverage PUBLISHED May 8, 2019 AUTHOR Madison Troyer
ForceBrands Releases 2019 Cannabis Talent Market Report Already the fastest-growing industry in the U.S. job market, cannabis is quickly outpacing other industries, especially when it comes to employee benefits and compensation offerings. As part of ForceBrands’ 2019 Talent Market Report, the just-released specialized cannabis edition explores the most popular incentives currently being offered; insights into what’s ahead for 2020; retirement benefits and […] CATEGORIES ForceBrands PUBLISHED May 8, 2019 AUTHOR Rebecca Fryer
9 Productivity and Focus Tips for Busy Workplaces Nowadays, more and more companies are stepping away from space-restricting cubicles and switching to open workplaces to encourage connectivity and creativity. Yet, with more freedom and space come various distractions that can often make being focused more complicated than it already is in the modern era of technology and social media. A recent Gallup report found […] CATEGORIES Career Advice PUBLISHED May 7, 2019 AUTHOR Polina Meshkova
Start It Sunday: How the Founders of Magic Spoon Break From Routine “Cereal” entrepreneurs Gabi Lewis and Greg Sewit set out to create “childlike cereal for adults” following the successful launch and sale of their first venture, EXO Cricket Protein Bars. The result was Magic Spoon, the perfect breakfast for anyone who loves cereal but wants a healthier option. Recently launched, Magic Spoon offers direct-to-consumer gluten- and grain-free […] CATEGORIES Food PUBLISHED May 5, 2019 AUTHOR Rebecca Fryer
5 Key Takeaways From ForceBrands’ Cannabis Marketing Roundtable Over the past two years, there has been a 690 percent increase in cannabis jobs. The industry is rapidly growing, but it’s not without its challenges. Many employers and employees have to learn strategies as they go and pave their own road to success amidst the “green rush.” Without others preceding them, certain companies have […] CATEGORIES Cannabis PUBLISHED May 1, 2019 AUTHOR Polina Meshkova
3 Artificial Intelligence Beauty Brands Shaping Beauty Tech’s Boom According to a 2018 survey, 70 percent of female beauty buyers reported being overwhelmed with product choices. Whether they’re shopping at a drugstore, a specialty retailer like Sephora, or online, the amount of skincare, makeup, and haircare choices were so overwhelming that they often caused shoppers to become immobilized, walking away without making a purchase. […] CATEGORIES Beauty PUBLISHED May 1, 2019 AUTHOR Madison Troyer