Kory Marchisotto Kory Marchisotto has been named Chief Marketing Officer at e.l.f. Beauty. She had been Senior Vice President, US Marketing for Shiseido’s bareMinerals brand. CATEGORIES Beauty PUBLISHED March 3, 2019 AUTHOR ForceBrands
The Toasted Oat’s Erika Boll On the Challenges of Launching a Brand with Limited Funding and Industry Connections Real Talk is an ongoing, co-branded article series in partnership with AccelFoods that aims to highlight workplace and brand building topics that often go undiscussed. The goal of the series is to not only shed light on these topics but to ultimately open up the conversation and spark a meaningful dialogue about it with industry influencers […] CATEGORIES Food PUBLISHED March 1, 2019 AUTHOR Rebecca Fryer
4 Female-Founded Beverage Companies We Love As part of our ongoing Female Forces series to celebrate Women’s History Month (March), we’re highlighting some of the leading women in beverage. The beverage industry (including both alcoholic and non-alcoholic) was worth $1.54 billion in 2018 and is expected to grow to $1.85 billion in 2024. Water remains the most consumed beverage in the world, […] CATEGORIES Beverage PUBLISHED February 28, 2019 AUTHOR Madison Troyer
Research Suggests This Is Key to Being More Successful at Your Job We all have different career goals: some of us want to climb to the top of the corporate ladder, some want to achieve a perfect work-life balance, and others are focused on getting their businesses off the ground. But regardless of our ultimate career goals, one thing that’s universal among those in the workforce is a […] CATEGORIES ForceBrands PUBLISHED February 28, 2019 AUTHOR Madison Troyer
7 Leading Women in Cannabis As part of our ongoing Female Forces series to celebrate Women’s History Month (March), we’re highlighting some of the leading women in cannabis. Historically, women have been vastly underrepresented in leadership roles across numerous industries. According to a study conducted by Catalyst, women only comprise 4.8 percent of CEO roles in S&P 500 companies, and make up […] CATEGORIES Cannabis PUBLISHED February 27, 2019 AUTHOR Madison Troyer
5 CPG Companies On Fast Company’s Most Innovative List Fast Company released its annual ranking of companies that are leading the charge on innovation and disruption. This year, several thriving CPG companies earned spots on the list. These CPG brands are shaking things up and showing other businesses that forging a new path is worth the risk. 1. sweetgreen Fast-casual salad chain sweetgreen serves […] CATEGORIES ForceBrands PUBLISHED February 26, 2019 AUTHOR Jane Harkness
3 Tips to Creating a Loyal Consumer Base No matter your industry, creating a loyal consumer base is one of the most important fundamental elements of any successful business. According to research, on average, repeat customers are responsible for generating 40 percent of a store’s revenue and are willing to spend 300 percent more than first-time customers. So, if nothing else, your business’s […] CATEGORIES ForceBrands PUBLISHED February 22, 2019 AUTHOR Madison Troyer
Start It Sunday: JAJA Tequila’s Co-Founders Share Their Monday Mentalities JAJA Tequila (pronounced ha-ha) is quite literally putting the fun back in tequila. We caught up with the brand’s co-founders Martin Hoffstein and Maurice Tebele to learn more about JAJA Tequila’s story and how they’re adjusting to life since its launch in 2018. How do they Start It Sunday? Read on to learn more about […] CATEGORIES Beverage PUBLISHED February 22, 2019 AUTHOR Rebecca Fryer
Popchips’ Founder Keith Belling Brings Innovation to the Rice Aisle with RightRice Company We Keep is an ongoing series that offers an inside look at the people and teams who power great brands Now you can have your rice, and eat your veggies, too. All thanks to RightRice, a breakthrough vegetable rice grain that’s packed with the power of vegetables. RightRice, the latest venture by Keith Belling, the founder […] CATEGORIES Company Culture PUBLISHED February 20, 2019 AUTHOR Rebecca Fryer
William D. Hester William D. Hester has been named Control States South Manager at Stoli Group. He had been Eastern Control and U.S. Military Area Manager at Disaronno International. CATEGORIES Beverage PUBLISHED February 17, 2019 AUTHOR ForceBrands
Geannys Bermudez Geannys Bermudez has been named Area Sales Manager at BIENA Snacks. He had been Area Sales Manager at Rip Van. CATEGORIES Food PUBLISHED February 17, 2019 AUTHOR ForceBrands
Aaryn Thompson Aaryn Thompson has been named Market Manager at Redwood Brands. She had been Key Account Manager at The Winebow Group. CATEGORIES Beverage PUBLISHED February 17, 2019 AUTHOR ForceBrands
Lisa Hurwitz Lisa Hurwitz has been named Chief Growth Officer (Marketing & Innovation) at Grassroots Cannabis. She had been VP Global Marketing: Creative, Brand Design & Content at Kimberly-Clark. CATEGORIES Cannabis PUBLISHED February 17, 2019 AUTHOR ForceBrands
How JAJA Tequila’s Co-Founders Martin Hoffstein and Maurice Tebele Are Putting the Fun Back in Tequila JAJA Tequila has all the fun. With its brightly colored label that translates to laughter in Spanish, it stands out on the shelf from its older, more well-established counterparts with sophisticated branding. And although the brand launched in 2018 and is created by founders who don’t come from the beverage industry, the joke is not lost […] CATEGORIES Beverage PUBLISHED February 15, 2019 AUTHOR Rebecca Fryer
It’s Complicated: ForceBrands and WeWork Bring Together CPG Leaders to Share Stories of Professional Heartbreak Just in time for Valentine’s Day, ForceBrands teamed up with WeWork for a special event that brought together some of the industry’s most dynamic leaders to share lessons learned from building some of the most recognized names in beverage, food, and beauty. From heartache and loss, to resilience and strength, It’s Complicated showcased some of the greatest business challenges […] CATEGORIES ForceBrands PUBLISHED February 13, 2019 AUTHOR Rebecca Fryer
How to ‘Marie Kondo’ Your Résumé If you’ve watched Netflix recently, then it’s likely you’ve seen at least one episode of “Tidying Up with Marie Kondo.” The feel-good show follows Japanese organizing consultant Marie Kondo as she helps people from all walks of life clean up their homes and their lives. Believe it or not, her trademark method of holding each […] CATEGORIES ForceBrands PUBLISHED February 12, 2019 AUTHOR Madison Troyer
3 Impactful Brand Ambassador Practices A recent Nielsen study that examined the most impactful advertising options found that consumers are most likely to make buying decisions based off of recommendations from people they know. More than branded websites, online reviews, and e-mail blasts, 83 percent of people reported that the opinions and experiences of those they know, like friends and […] CATEGORIES ForceBrands PUBLISHED February 11, 2019 AUTHOR Madison Troyer
4 Coolest Workplace Perks You May Not Have Heard About Yet With unemployment low and a growing number of people venturing out on their own as entrepreneurs, businesses need to offer some serious perks to attract and retain top talent — it’s time to think beyond beer taps and ping pong tables. FitSmallBusiness recently shared a few unique workplace perks that you’ll be seeing more companies […] CATEGORIES ForceBrands PUBLISHED February 8, 2019 AUTHOR Jane Harkness
How Editorial Director and Publisher Meridith May Harnesses the Power of Print to Capture the Heart of the Beverage Trade Most consumer magazines offer snippets about industry leaders and glimpses of the stories behind the brands. But Meridith May approaches content differently. As the Publisher and Editorial Director of The Tasting Panel and its sister publication The SOMM Journal, May understands the nuances of the beverage industry and uses her knowledge of and expertise in […] CATEGORIES Beverage PUBLISHED February 7, 2019 AUTHOR Rebecca Fryer
Loop Is the Zero-Waste Platform That Will Change How We Shop Consumers are becoming increasingly eco-conscious, and a growing number of people are seeking out products that come in recyclable and reusable packaging. Unfortunately, so many popular products from global brands are still sold in single-use packaging, and some common packaging materials are very difficult to recycle. But committing to the zero-waste lifestyle doesn’t have to […] CATEGORIES ForceBrands PUBLISHED February 7, 2019 AUTHOR Jane Harkness
4 Benefits of Working with an Executive Recruiter Whether you’ve been contemplating a career change for months or have found yourself periodically browsing online job boards for new opportunities, there’s a lot that goes into approaching the job search process. Knowing where to begin, determining how to get your résumé noticed, and understanding the kinds of roles that best fit your skill set can often […] CATEGORIES ForceBrands PUBLISHED February 6, 2019 AUTHOR Madison Troyer
Start It Sunday: Beanfields’ CEO Arnulfo Ventura’s ‘Hustler’s Mentality’ Plant-based snack company Beanfields is entering hyper-growth mode, and ‘Chief Bean Aficiando’ Arnulfo Ventura could not be more excited. When Ventura stepped into his role as CEO last July, he knew it was an opportunity that he couldn’t turn down. “There’s plenty of challenge [in my role leading Beanfields], and on top of that, you […] CATEGORIES Food PUBLISHED February 6, 2019 AUTHOR Rebecca Fryer
How sweetgreen Is Building a ‘Real Food’ Movement Company We Keep is an ongoing series that offers an inside look at the people and teams who power great brands Founded in 2007, sweetgreen is a destination for simple, seasonal, healthy food. Their team believes that the choices people make about what they eat, where it comes from, and how it’s prepared, have a direct […] CATEGORIES Company Culture PUBLISHED February 6, 2019 AUTHOR Rebecca Fryer
Mandy Geisler Mandy Geisler has been named Senior Marketing Manager at Wünder Creamery. She had been Senior Marketing Manager at Plum Organics. CATEGORIES Food PUBLISHED February 3, 2019 AUTHOR ForceBrands
Wendy Mayo Wendy Mayo has been named Marketing Director at Factory LLC. She had been Director, Marketing + Communications at PeopleForBikes. CATEGORIES Food PUBLISHED February 3, 2019 AUTHOR ForceBrands
Jose Evangelista Jose Evangelista has been named Metro NY Area Sales Manager at The Mochi Ice Cream Company. He had been Territory Sales Manager at Tickle Water. CATEGORIES Food PUBLISHED February 3, 2019 AUTHOR ForceBrands
Seth Bunton Seth Bunton has been named Area Sales Manager at Phusion Projects. He had been Regional Manager at Rogue Ales & Spirits. CATEGORIES Beverage PUBLISHED February 3, 2019 AUTHOR ForceBrands
Jeremy Soine Jeremy Soine has been named GM & EVP at Ever Skincare. He had been Vice President and Head of U.S. Sales at Krave and Rodan + Fields. CATEGORIES Beauty PUBLISHED February 3, 2019 AUTHOR ForceBrands
5 Effective Ways to Retain Great Employees A recent Willis Towers Watson study showed that although hiring has increased in recent years, so has turnover and attrition. More than 50 percent of all organizations globally report have difficulty retaining some of their most valuable and high-performing employees. Retaining employees has become so challenging that 87 percent of HR leaders now consider improved […] CATEGORIES ForceBrands PUBLISHED February 1, 2019 AUTHOR Madison Troyer
How Beanfields’ ‘Chief Bean Aficionado’ Arnulfo Ventura Is Unlocking the Company’s Next Stage of Growth There are few things that excite Arnulfo Ventura more than a healthy challenge. As CEO and ‘Chief Bean Aficionado’ at Beanfields, he’s bringing his expertise in helping to build some of the most innovative brands in the business and applying it to the newly rebranded plant-based snack company that he says is in ‘hyper-growth mode.’ […] CATEGORIES Food PUBLISHED February 1, 2019 AUTHOR Rebecca Fryer
6 Pro Tips for Building Team Culture With Remote Employees Hiring remote employees can be beneficial for businesses: it allows employers to attract top talent from all over, fulfill employees’ needs for flexible workplaces, and even save some money on office space. But hiring remote team members can also present some challenges. With so many professionals placing a high value on company culture, how can […] CATEGORIES ForceBrands PUBLISHED February 1, 2019 AUTHOR Jane Harkness
7 Skills Companies Need Most in 2019 Regardless of the industry, continued learning and development is always a good idea for those looking to grow in their roles. With so many free online courses and accessible resources, professionals can more easily meet the demands of their changing roles. LinkedIn Learning editor Paul Petrone recently published findings from LinkedIn‘s data that revealed exactly what […] CATEGORIES ForceBrands PUBLISHED January 30, 2019 AUTHOR Jane Harkness
The Most Successful Teams Share These 5 Traits, According to Google At the heart of any successful company is a great team. No product or service will get very far without the right people to drive it. But for many businesses, creating that rockstar team can pose a major challenge. Many companies begin the process of building out their teams by hiring the best and the brightest […] CATEGORIES ForceBrands PUBLISHED January 30, 2019 AUTHOR Madison Troyer
How 1906 Is Carving a Credible Niche in the Cannabis Edibles Space Company We Keep is an ongoing series that offers an inside look at the people and teams who power great brands As the cannabis industry grows and matures, brands are becoming more polished and professional. Although recently launched in 2016, cannabis-infused chocolate company 1906 is backed by a team that takes pride in carving a […] CATEGORIES Cannabis PUBLISHED January 30, 2019 AUTHOR Rebecca Fryer
It’s Complicated: RSVP to This Unique Event Hosted By ForceBrands and WeWork What does it take to build a winning CPG brand? It’s complicated. Just in time for Valentine’s Day, ForceBrands has teamed up with WeWork for a special event that profiles some of the industry’s most dynamic leaders as they share the lessons they’ve learned in building some of the most recognized names in food, beverage, […] CATEGORIES ForceBrands PUBLISHED January 29, 2019 AUTHOR Rebecca Fryer
How BevStrat Is Helping to Make Smaller Alc Bev Brands More Discoverable Brian Rosen knows that it takes a lot for brands to stand out in today’s competitive market. Dubbed the “Brand Whisperer” by Adult Beverage Trend Magazine, Rosen is regarded globally as the leading authority in the three-tier system, retail off-premise, marketing, merchandising, e-commerce, and go to market strategy for the adult beverage space in any tier. […] CATEGORIES Beverage PUBLISHED January 29, 2019 AUTHOR Rebecca Fryer