The Essential End-of-Year Checklist for Job Seekers It’s that time of year again when the holiday season is in full swing. As people step away from their work to celebrate with family and friends, it can seem like the hiring process gets put on hold. Our executive recruiters, however, say it’s an optimal time for candidates to continue the search and leverage […] CATEGORIES Career Advice PUBLISHED December 19, 2021 AUTHOR Rebecca Fryer
‘Culture Fit’ Is a Myth and Here’s Why The Great Resignation has caused a major disruption in the workforce. But perhaps the silver lining to this ‘Great Reshuffle‘ is that it’s encouraged us to reconsider what matters most to us when it comes to working. As it turns out, money can only go so far. Who we work with and where we work […] CATEGORIES ForceBrands PUBLISHED December 17, 2021 AUTHOR Rebecca Fryer
mg Magazine Releases List of Top 50 Cannabis Employers No one will deny 2020 was challenging. A deadly pandemic led to stay-at-home orders and business closures, which boosted some industries and decimated others. Mass layoffs, eviction moratoriums, and supply-chain disruptions strained the economy, and social and political unrest fractured communities. Most jurisdictions declared cannabis commerce “essential” early in the crisis, saving jobs and likely […] CATEGORIES Cannabis PUBLISHED December 12, 2021 AUTHOR mg Magazine
These Are the 29 Big Ideas That Will Change Our World in 2022 Each year, professional networking platform LinkedIn releases a list of big ideas that will shape the new year. Last year’s list predicted that 2021 would be the year we returned to the office, focused our leadership style on character, and designated more C-suite seats to women, among other thoughts. So what does 2022 have in […] CATEGORIES ForceBrands PUBLISHED December 12, 2021 AUTHOR Rebecca Fryer
Todd Alexander Todd Alexander has been promoted to Estate Manager at Freemark Abbey Winery. He had been Assistant Estate Manager. CATEGORIES Beverage PUBLISHED December 12, 2021 AUTHOR Rebecca Fryer
Adaora Ugokwe Adaora Ugokwe has been named Senior Brand Director at Remy-Cointreau. She had been Consumer Engagement Director at Moët Hennessy. CATEGORIES Beverage PUBLISHED December 12, 2021 AUTHOR ForceBrands
This Is How Many Desks Will Remain Empty in the Post-Pandemic Workplace Currently, there are 125 million full-time jobs across the U.S. Nearly half of those jobs can be done remotely. To get more clarity on what the workplace will look like after the pandemic, analytics and advisory company Gallup decided to investigate. Through their research, they determined that a stagging 30 percent of the 60 million […] CATEGORIES ForceBrands PUBLISHED December 7, 2021 AUTHOR Rebecca Fryer
Inside The Great Reshuffle and What It Means for the Future of Work The pandemic has shaken up the workplace in many different ways. This great reshuffling was challenging at first, but it helped us discover new, innovative ways to collaborate, communicate, and even grow. It also helped new sectors of the economy flourish, offering various job opportunities along the way. All of this occurred as workers developed […] CATEGORIES ForceBrands PUBLISHED December 5, 2021 AUTHOR ForceBrands
Watch the SKU Dallas 2021 Virtual Pitch Event Live Founders of the six startup brands who participated in the second cohort of the SKU Dallas 2021 consumer packaged goods (CPG) accelerator will celebrate the culmination of the program with a virtual pitch event. The SKU Dallas 2021 Showcase will debut on December 7 at 12 pm CST. Following the pitch event, viewers will have the […] CATEGORIES Food PUBLISHED December 2, 2021 AUTHOR Rebecca Fryer
Brent Perekoppi Brent Perekoppi has been named Head of Procurement at D1 Brands. He had been Director, Global Sourcing at Herbalife. CATEGORIES ForceBrands PUBLISHED November 28, 2021 AUTHOR ForceBrands
Margalit Gould Margalit Gould has been named Senior Brand Manager at Rowdy Energy. She had been Brand Manager at Simple Mills. CATEGORIES Beverage PUBLISHED November 28, 2021 AUTHOR ForceBrands
Antonio Torres Antonio Torres has been named Head of National Field Marketing at Gopuff. He had been Director of Field & Experiential Marketing at Essentia Water. CATEGORIES Food PUBLISHED November 28, 2021 AUTHOR ForceBrands
Raymond Hall Raymond Hall has been named Director of Sales, West at Ruby Jewel Ice Cream Sandwiches. He had been Regional Sales Manager, Pac NW at Super Coffee. CATEGORIES Food PUBLISHED November 28, 2021 AUTHOR ForceBrands
Jennifer Yu Jennifer Yu has been named Vice President, Brands In Culture (North America) at DIAGEO. She had been Senior Global Events Lead, High Touch Experiences at Apple, Inc. CATEGORIES Beverage PUBLISHED November 28, 2021 AUTHOR ForceBrands
Do You Have a Side Hustle? Here’s What You Had to Say Side hustles have become overwhelmingly popular, with perhaps more employees than ever before choosing to explore their professional interests and passions outside of their full-time work. Now, in a new LinkedIn poll, ForceBrands discovers just how popular side hustles have become, and what people are saying about them. Nearly half of surveyed LinkedIn audience have […] CATEGORIES ForceBrands PUBLISHED November 19, 2021 AUTHOR Melanie Haniph
What Do Employees Want Most From Their Jobs? Here’s What You Had to Say How are employees feeling amid the pandemic? Through a series of LinkedIn polls, we set out to find some answers. As it turns out, there are a lot of changes happening in the workforce, particularly when it comes to the demands of employees. With unemployment numbers shrinking, employees are in the driver’s seat in this […] CATEGORIES ForceBrands PUBLISHED November 16, 2021 AUTHOR Rebecca Fryer
Catching Up with Today’s Marketing Thought Leaders in Food and Non-Alc Beverage A lot has changed in marketing in the food and non-alc beverage space in just a few short years. Throw in a global pandemic and the word ‘pivot’ is no longer a trend but is the norm. We checked in with some thought leaders at today’s most innovative companies in food and non-alc beverage for […] CATEGORIES Food PUBLISHED November 14, 2021 AUTHOR Rebecca Fryer
Catching Up with Good Stock’s Marketing Director Ricky Fitzpatrick Having a great product goes a long way but how do you get people to sample your product amid a pandemic? When Covid shut down in-store sampling, Good Stock‘s Director of Marketing Ricky Fitzpatrick relied even more on the team’s digital capabilities. Built on a traditional DTC model, Good Stock’s solid digital foundation helped the […] CATEGORIES Food PUBLISHED November 14, 2021 AUTHOR Rebecca Fryer
Ed Hunt Ed Hunt has been named Natural Channel Sr. Sales Manager at Hu. He had been Regional Account Manager, UNFI, KeHE, SV & Natural Channel at Kodiak Cakes. CATEGORIES Food PUBLISHED November 14, 2021 AUTHOR ForceBrands
Tommy Miers Tommy Miers has been named Brand Manager at Sierra Nevada Brewing Co. He had been Brand Manager at Anchor Brewing Company. CATEGORIES Beverage PUBLISHED November 14, 2021 AUTHOR ForceBrands
Catching Up with Yasso’s CMO Andy Judd For Yasso, Inc.‘s Chief Marketing Officer Andy Judd, the pandemic meant innovating, not pivoting. Judd and his team built up the company’s digital and omnichannel capabilities and revisited their earned media approach. By doubling down on innovation, Yasso is in a hiring position again and is on track to achieve long-term success post-pandemic. “To me, […] CATEGORIES Food PUBLISHED November 14, 2021 AUTHOR Rebecca Fryer
Jennifer McAndrew Jennifer McAndrew has been named Midwest/Great Lakes Regional Sales Manager at Centr Brands Corp. She had been Area Manager at Milo’s Tea Company. CATEGORIES Cannabis PUBLISHED November 13, 2021 AUTHOR ForceBrands
Mike Boswell Mike Boswell has been promoted to Vice President, Digital and E-Commerce at Breakthru Beverage Group. He had been Vice President, Corporate Strategy. CATEGORIES Beverage PUBLISHED November 13, 2021 AUTHOR ForceBrands
Demystifying the Side Hustle Side hustles, also commonly referred to as side gigs or moonlighting jobs, can comprise a broad range of activities employees undertake outside of their normal work hours. Using their evenings, weekends, and vacations to engage in paid jobs, consulting, and freelancing, employees are pursuing side hustles in increasing numbers these days. A side hustle often […] CATEGORIES ForceBrands PUBLISHED November 13, 2021 AUTHOR Melanie Haniph
Catching Up with Waterloo’s CMO Kathy Maurella Kathy Maurella joined Waterloo Sparkling Water in the midst of the pandemic — December 2020. As Chief Marketing Officer, she jumped right in to help lay the groundwork that has ultimately set the brand on a course for continued success. By leveraging data and insights, listening to the consumer, and ultimately revisiting the basics of […] CATEGORIES Food PUBLISHED November 13, 2021 AUTHOR Rebecca Fryer
The Haunting Reality of Ghosting in the Workplace For better or worse, the economy has been undergoing some unusual changes for some time now. One of the most noticeable changes gaining steam in the workplace is professional ghosting. This comes as the demand for workers continues to rise and employees become more aware of the surprising benefits of the gig economy. Add to […] CATEGORIES ForceBrands PUBLISHED November 12, 2021 AUTHOR ForceBrands
Company We Keep: How Springdale Ventures Is Unique in the World of CPG VCs The consumer brand universe is dynamic and ever-evolving. Each day, new emerging businesses enter the market fueled by visionary founders and disruptive products. And with every early-stage venture, comes the inevitable need for funding. So where do today’s early-stage consumer businesses look for the “smart money” financial support they need to grow and scale? And […] CATEGORIES Company Culture PUBLISHED November 1, 2021 AUTHOR Rebecca Fryer
Michael Schafer Michael Schafer has been promoted to Commercial Business Lead at Vermont Smoke & Cure. He had been Vice President of Sales. CATEGORIES Food PUBLISHED October 31, 2021 AUTHOR Rebecca Fryer
Jennifer Thomas Jennifer Thomas has been named Vice President of Sales, National Accounts at Opici Wine and Spirits. She had been Senior National Account Executive at St Michelle Wine Estates. CATEGORIES Beverage PUBLISHED October 31, 2021 AUTHOR Rebecca Fryer
Jennifer Mauerman Jennifer Mauerman has been named Trade & Field Marketing Director at Founders Brewing Co. She had been Marketing Director at XED Beverage Co. CATEGORIES Beverage PUBLISHED October 31, 2021 AUTHOR ForceBrands
‘We See You’: Just B Co-Founders Bina Khan and Madiha Chan Celebrate the Beauty of Brown Skin Just B just launched and it’s already creating a lot of buzz in the beauty world. Customizable, personal, and inclusive, Co-Founders Bina Khan and Madiha Chan were inspired to create a beauty brand that encourages women to ‘just be’ themselves. From overcoming pandemic challenges and cultural norms, we caught up with the South Asian duo […] CATEGORIES Beauty PUBLISHED October 30, 2021 AUTHOR Rebecca Fryer
Brad Nichols Brad Nichols has been named Executive Director of Business Development at Flavorman. He had been National Sales & Operations Manager at Wild Pack Beverages. CATEGORIES Beverage PUBLISHED October 17, 2021 AUTHOR ForceBrands
Adam Tosto Adam Tosto has been named Senior Director of Business Development at ROKiT Drinks. He had been Regional Sales Manager at Deutsch Family Wine and Spirits. CATEGORIES Beverage PUBLISHED October 17, 2021 AUTHOR ForceBrands
Isabel Villegas Isabel Villegas has been named Senior Marketing Manager Omnichannel at Constellation Brands. She had been Brand Manager Latin America at Molson Coors Beverage Company. CATEGORIES Beverage PUBLISHED October 17, 2021 AUTHOR ForceBrands
3 Guidelines for Establishing a Financial Wellness Program The cannabis industry will add 200,000 new workers in the next five years. Retaining the good ones may be challenging. One of the ways both small and large businesses across industries attempt to limit attrition is by taking care of their employees with benefits that extend beyond paychecks. Although it is legal for cannabis businesses to offer […] CATEGORIES Cannabis PUBLISHED October 17, 2021 AUTHOR mg Magazine
Amanda Knappman Amanda Knappman has been named Vice President, Marketing at Skinfix. She had been Head of Marketing at Urban Skin Rx. CATEGORIES Beauty PUBLISHED October 17, 2021 AUTHOR ForceBrands