Twin Cities-based cities-based ImpactSKU will kick off its second cohort in June to accelerate the growth of purpose-driven CPG startups. Applications are currently being accepted for startups with market traction and annual sales of $100K and above. ImpactSKU’s program will take place virtually and will do in-person events if possible. While this track is based […]
Raul Pero has been promoted to Head of Marketing & Innovation at Planterra Foods. He had been Brand Director.
Snow Days may be a new product from HumanCo‘s Founder and CEO Jason Karp, but the idea behind it is one that’s deeply familiar to the serial entrepreneur. Inspired by his mission to encourage healthier lifestyles, Snow Days is reimagining the frozen food space in a HumanCo kind of way. “It’s much more than just […]
ForceForward is a video interview series from ForceBrands that highlights what businesses and teams look like tomorrow. When we first caught up with Cole Riley, it was early spring of 2020. He put his plans to launch a new food media company on hold as the pandemic unfolded. Instead, a more critical need emerged. Inspired […]
What is brand DNA and why does it matter? We caught up with brand consultant and founder of Nourishing Food Marketing Christie Lee to go behind the scenes of brand identity. For Lee, brand DNA goes beyond marketing materials and a mission statement. Cultivating a company’s core identity proves a powerful and valuable tool when it […]
Ground Up Group brings premium beverage and food brands to market in New York City and surrounding areas quite literally from the ground up. The agency focuses exclusively on emerging CPG brands with massive growth potential that the team believes starts with great shelf presence. Their clients include WellWell, Partake, TÖST, and others. We caught up with […]
An increasing number of brands have turned to consultants to help them through the uncertainty of the pandemic. The year 2020 proved to be a wild ride for CPG brands. Brands faced unforeseen changes like the disappearance of food service channels and the loss of in-store samples, on top of pandemic-specific problems like out-of-stocks, cardboard […]
Emily Steingart has been named Associate Brand Manager at Lindt Chocolate USA. She had been Brand Manager at Green Seed Group.
Few consumer sectors are as dynamic and disruptive as the food industry. As lifestyle habits and consumer behaviors change, so too do innovations to products and technologies. From the explosion of the alternative plant-based meats category to the growth of eco-friendly e-commerce markets like Public Goods, the past decade has witnessed a remarkable change in […]
Briana Pace has been named Director of Marketing at Beyond Good. She had been Brand Manager at KIND.