Emily Golden Answers Your Most Pressing Career Questions As part of our Start It Sunday series, a professional development campaign designed to motivate you for the week ahead, we caught up with author, speaker, and master certified coach Emily Golden who specializes in executive leadership and career coaching. She has 17 years of corporate human resources experience; practical experience from more than 2,500 hours of […] CATEGORIES ForceBrands PUBLISHED January 31, 2021 AUTHOR Rebecca Fryer
Serial Entrepreneur Jody Levy of LabElymental Milk Cleanse On Hacking Happiness Artist, designer, director, educator, entrepreneur, executive, and investor are just a few of Jody Levy‘s titles. She co-founded WTRMLN WTR, launched a digital app NeuroPraxis, and has most recently created a detox cleanse product made for alleviating symptoms associated with biotoxic exposure. As a serial entrepreneur in the health and wellness space, we asked her […] CATEGORIES Beverage PUBLISHED January 27, 2021 AUTHOR Rebecca Fryer
How Employee Retention Has Changed Amid COVID Free lunches at the office. A complimentary gym membership. After-work happy hours at your team’s favorite local pub. These types of perks, offered by companies in the name of corporate culture and employee retention, now seem like relics of a bygone era in 2021. The COVID-19 pandemic that dominated 2020 has fundamentally reshaped the way […] CATEGORIES ForceBrands PUBLISHED January 27, 2021 AUTHOR Tim Crean
Nick Rex Nick Rex has been promoted to Director, National Accounts & Partnerships at Nestlé Nespresso, USA. He had been National Account Manager. CATEGORIES Beverage PUBLISHED January 25, 2021 AUTHOR Rebecca Fryer
Why Delegation Should Always Include Teaching, Coaching, and Mentoring The practice of active delegation is an essential part of effective management. If you want to compound the impact you have on your team and organization, you will need to learn to effectively delegate duties, responsibilities, and projects that are not essential that you be involved in. Having said that, truly great leaders utilize a […] CATEGORIES ForceBrands PUBLISHED January 25, 2021 AUTHOR Patrick Proctor
Financial Storytelling: How to Use Data to Tell a Story It goes without saying that without data, finance cannot function. But too much data can be overwhelming and even detrimental to reporting, which is where the phrase ‘paralysis by analysis’ comes from. We caught up with ForceBrands‘ Chief Financial Officer Karl Schroeder to discuss how we can better use data to tell a more complete […] CATEGORIES ForceBrands PUBLISHED January 22, 2021 AUTHOR Rebecca Fryer
Fine Wine Importer VINTUS On Resuming Field Marketing Efforts Post-Pandemic With the arrival of the COVID-19 vaccine, it’s time to think about what life will be like post-pandemic. Although it will take some time for the general population to be inoculated, the timing is right for companies to strategize and plan ahead for easing back into the market face-to-face — especially since many in the […] CATEGORIES Beverage PUBLISHED January 20, 2021 AUTHOR PINATA
How to Sustain Diversity Hiring Throughout the Year Diversity hiring is (and should be) important to companies in the CPG space. Many companies talk about it and many even put plans into action to get the process started. The problem becomes, these programs often fail to produce the long-term results that were intended. Like so many New Year’s resolutions, diversity hiring starts with […] CATEGORIES ForceBrands PUBLISHED January 20, 2021 AUTHOR Tim Crean
These Organizational Design Changes Will Remain Even When COVID Is Gone Many companies shifted to fully remote workforces in a matter of weeks or days in the wake of stay-at-home orders when the pandemic hit, and many workers are in no rush to return to the workplace. Many CEOs, however, aren’t ready to say goodbye to the office forever. That said, the offices of the future […] CATEGORIES ForceBrands PUBLISHED January 13, 2021 AUTHOR Beth Braverman
Discover the Future of Field Marketing in This Must-Watch Webinar Field marketing looks a lot different since the outbreak of COVID-19. The shift from in-person experiences to virtual interactions has made it challenging for brands to connect with audiences. Companies have been forced to redirect their field marketing efforts online and get creative on how to maximize their impact digitally. With an end hopefully in […] CATEGORIES ForceBrands PUBLISHED January 13, 2021 AUTHOR PINATA
How CPG Brands Can Benefit From Working with a Consultant An increasing number of brands have turned to consultants to help them through the uncertainty of the pandemic. The year 2020 proved to be a wild ride for CPG brands. Brands faced unforeseen changes like the disappearance of food service channels and the loss of in-store samples, on top of pandemic-specific problems like out-of-stocks, cardboard […] CATEGORIES Food PUBLISHED January 13, 2021 AUTHOR Christie Lee
6 Questions with Cheryl Durzy, Founder and CEO of LibDib Wine industry veteran Cheryl Durzy is leading a company unlike any other on the market. LibDib is a wholesale wine and spirits distribution company that specializes in small production brands and craft alcohol products. It’s the first alcohol distributor and technology company to offer a three-tier compliant web-based platform. We caught up with her to […] CATEGORIES Beverage PUBLISHED January 12, 2021 AUTHOR Rebecca Fryer
Danelle Sarvas Danelle Sarvas has been named Senior Director of Marketing at Wana Brands. She had been Director of Field Marketing at KIND Healthy Snacks. CATEGORIES Cannabis PUBLISHED January 11, 2021 AUTHOR Rebecca Fryer
Leon Solimani Leon Solimani has been named Director of On Premise at Red Bull North America. He had been Brand Director, Natural Light at Anheuser Busch. CATEGORIES Beverage PUBLISHED January 11, 2021 AUTHOR Rebecca Fryer
How to Look at Finance From a Futuristic Perspective and Why It Matters Finance is traditionally a backward-looking function in that it relies heavily on the data of the past to help tell the story of the future. In the debut episode of our ‘how to’ educational video series, where we spotlight niche industry experts to share their unique expertise, we caught up with ForceBrands’ Chief Financial Officer […] CATEGORIES ForceBrands PUBLISHED January 11, 2021 AUTHOR Rebecca Fryer
These 5 Trends Will Shape How We Hire in 2021 At the start of 2020, it was hard to imagine how much the world and the workplace were about to change. Soon businesses everywhere would need to pivot and adjust business practices amid a global pandemic. Less than a year later, social distancing, mask-wearing, and remote work have become commonplace, and organizations now view hiring […] CATEGORIES ForceBrands PUBLISHED January 11, 2021 AUTHOR Melanie Haniph
Field Marketing Innovation: How These Two Brands Have Adapted Amid the Pandemic According to Plato, necessity is the mother of invention. To say that the arrival of COVID-19 has forced us all to find innovative ways to manage our lives and work as we know it would be an understatement. Even though 2020 was a bleak year for global economic growth and business, and marketing efforts have […] CATEGORIES ForceBrands PUBLISHED January 6, 2021 AUTHOR Stefanie Schwalb
‘It used to be so easy’: How Networking Has Been Reshaped By the Coronavirus CATEGORIES Press PUBLISHED January 4, 2021 AUTHOR Rebecca Fryer
‘Don’t care about those perks’: Employees Are No Longer Staying At Companies for a Cool Culture CATEGORIES Press PUBLISHED December 28, 2020 AUTHOR Rebecca Fryer
How These 19 Founders and CEOs Are Leading During the COVID-19 Crisis CATEGORIES Press PUBLISHED December 28, 2020 AUTHOR Rebecca Fryer
Cannabis Companies Are Hiring, But Businesses Still Face Challenges. CATEGORIES Press PUBLISHED December 28, 2020 AUTHOR Rebecca Fryer
CPG Professionals Have the Skills and Experience Cannabis Companies Need CATEGORIES Press PUBLISHED December 28, 2020 AUTHOR Rebecca Fryer
How to Follow Up After an Interview Without Being Overbearing CATEGORIES Press PUBLISHED December 28, 2020 AUTHOR Rebecca Fryer
Buster Gorman Buster Gorman has been named Strategic Account Manager at Hydrant Inc. He had been National Account Manager/Regional Sales Manager at Labrada Nutrition (Lean Body). CATEGORIES Beverage PUBLISHED December 27, 2020 AUTHOR Rebecca Fryer
Oliver Berlic Oliver Berlic has been named Regional Sales Manager Northeast at Swoon. He had been Northeast Regional Sales Manager at Health-Ade Kombucha. CATEGORIES Beverage PUBLISHED December 27, 2020 AUTHOR Rebecca Fryer
Emily Steingart Emily Steingart has been named Associate Brand Manager at Lindt Chocolate USA. She had been Brand Manager at Green Seed Group. CATEGORIES Food PUBLISHED December 27, 2020 AUTHOR Rebecca Fryer
5 New York City-Based Food Tech Companies Few consumer sectors are as dynamic and disruptive as the food industry. As lifestyle habits and consumer behaviors change, so too do innovations to products and technologies. From the explosion of the alternative plant-based meats category to the growth of eco-friendly e-commerce markets like Public Goods, the past decade has witnessed a remarkable change in […] CATEGORIES Food PUBLISHED December 15, 2020 AUTHOR Rebecca Fryer
Eric Bahn Eric Bahn has been promoted to Division Manager On Premise National Accounts at Banfi Vintners. He had been On Premise National Accounts Sales Manager. CATEGORIES Beverage PUBLISHED December 13, 2020 AUTHOR Rebecca Fryer
24 Big Ideas That Will Shape the World in 2021, According to LinkedIn From holding employers accountable to their diversity commitments to returning to a more relaxed office, 2021 is shaping up to be a year unlike any other, thanks to the events of 2020. At the end of each year, LinkedIn editors reach out to their community of Influencers, Top Voices, and frequent contributors to share the […] CATEGORIES ForceBrands PUBLISHED December 13, 2020 AUTHOR Rebecca Fryer
Julie Suntrup Julie Suntrup has been named Vice President | Marketing & Merchandising for Schwazze. She had been Chief Growth Officer for Day Three Labs as well as Director/Head of Marketing for LIvWell Enlightened Health. CATEGORIES Cannabis PUBLISHED December 13, 2020 AUTHOR Rebecca Fryer
Mike Ventimiglia Mike Ventimiglia has been named Vice President, Field Sales, West at The Lemon Perfect Company. He had been Senior Director of National Sales at Shamrock Foods Company. CATEGORIES Beverage PUBLISHED December 13, 2020 AUTHOR Rebecca Fryer
Briana Pace Briana Pace has been named Director of Marketing at Beyond Good. She had been Brand Manager at KIND. CATEGORIES Food PUBLISHED December 13, 2020 AUTHOR Rebecca Fryer
April Klavins April Klavins has been named Accounting Manager at Hydrant. She had been an Accountant at Henick-Lane, Inc. via Green Key Resources. CATEGORIES Beverage PUBLISHED December 13, 2020 AUTHOR Rebecca Fryer
Scott Hoff Scott Hoff has been named Director of Sales at The Mochi Ice Cream Company. He had been Sr. Key Account Manager at Unilever. CATEGORIES Food PUBLISHED December 13, 2020 AUTHOR Rebecca Fryer
Benjamin Potts Benjamin Potts has been named Director of Global Supply Chain at 14TH ROUND, INC. He had been International Supply Chain Manager at Halo Top Creamery. CATEGORIES Cannabis PUBLISHED December 13, 2020 AUTHOR Rebecca Fryer
John Mittel Deferred Residency to Launch Phocus, Then Delivered It to Frontline Workers John Mittel was waiting for a sign to help him decide between two very different career paths. The first was to pursue residency after graduating from medical school, with the goal to become an ophthalmologist. The second was to continue building a sparkling caffeinated water brand that was inspired by his late nights studying for […] CATEGORIES Beverage PUBLISHED December 11, 2020 AUTHOR Rebecca Fryer