By the end of 2025, the global cannabis market is expected to be worth $66.3 billion. It’s a fast-growing sector with an incredible amount of potential so it should come as no surprise that an increased number of celebrities have begun tapping into its consumer market, creating their own products and brands.

Below, ForceBrands has rounded up five celebrity-endorsed CBD and hemp brands. Offering everything from beauty products, coffee, edibles, to body creams, these brands provide a luxury experience, help relieve pain, and are paving the way for more celebrity-backed brands to follow.

1. Goop (Gwyneth Paltrow)
Gwyneth Paltrow’s high-end lifestyle brand, Goop, recently announced that they’ll be adding a line of CBD beauty products to its online store. The line is set to contain tinctures, lotions, and edibles all made with the highest grade CBD. As with every other product offered by the brand, the new beauty products are sure to be nothing short of luxurious. While there’s no official word yet as to when the line will hit shelves, G Label devotees can check the store for updates.

2. Willie’s Reserve (Willie Nelson)
Country music legend and outspoken cannabis advocate Willie Nelson has his own thriving cannabis company called Willie’s Reserve. Currently selling trademark cannabis strains, vape pens, and other cannabis accessories, the health and wellness brand recently announced the launch of a CBD product line. The line, which will be called Willie’s Remedy, will feature products like CBD-infused coffee that’s been carefully selected and roasted then infused with certified organic, full-spectrum hemp oil grown in Colorado. The musician told Rolling Stone magazine that his official title is “CTO: chief tasting officer.”

3. Etheridge Farms (Melissa Ethridge)
In 2004, Melissa Ethridge was diagnosed with breast cancer. Shortly thereafter she began treating the pain brought on by chemotherapy with medical marijuana. Years later, her company Etheridge Farms was born from the experience. In an interview, the singer said she “[wants] to bring a product to America that is focused on health and wellness,” and that “[she] just feels really strongly about the medicinal aspects of cannabis.” Etheridge Farms sells both THC- and CBD-infused products, including edibles and body creams.

4. Whoopi & Maya (Whoopi and Maya Goldberg)
Actress Whoopi Goldberg and Om Edibles founder Maya Goldberg joined forces to create Whoopi & Maya in 2016. The company sells medical cannabis products designed to offer relief from menstrual discomfort and other assorted aches and pains. From CBD- and THC-infused Epsom salts, bath soaks, body balms, and tinctures, the offerings have achieved immense amounts of success and developed a great reputation. Whoopi & Maya has become one of the largest brands on the market and is set to launch more products in the near future.

5. Chong’s Choice (Cheech & Chong)
One half of the legendary comedy duo, Cheech & Chong, comedian Tommy Chong launched his own line of CBD-infused products a few years back. Available in California, Arizona, Colorado, Montana, Washington, and Oregon, Chong’s Choice offers everything from pre-rolls to edibles, tinctures, and accessories. Using his lifelong connections in the cannabis industry, Chong is devoted to offering only the highest quality products and choicest strains to his customers.

Interested in working at a fast-growing cannabis company? Explore our specialized HerbForce division.