It’s that time of year again to begin thinking about goal setting for 2019. And did you know that 92 percent of people who set goals never achieve them? According to SnackNation CEO Sean Kelly, 45 percent of people don’t even set them in the first place.

So what separates those who achieve their goals from the rest? A few simple adjustments to your strategy and mindset, Kelly explains in this video podcast.

Kelly has been refining his goal setting strategy for more than a decade and a half and is willing to share some pro tips.

Interested in learning more about Brand Builder? A co-production between ForceBrands and SnackNation, Brand Builder is a podcast that brings you the people, stories, and lessons learned from the most innovative natural food and beverage brands in the world.

Subscribe here to catch up on the latest episodes.