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Posted June 11th

Vice President, Spirits Brand Development

Stamford, Connecticut

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Deutsch Family Wine & Spirits


Importer and Supplier

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Posted June 11th

Vice President, Spirits Brand Development

Stamford, Connecticut




Senior Level


Full Time

About The Position
CHEERS! Deutsch Family Wine & Spirits’ Stamford office currently seeks a Vice President, Spirits Brand Development who possesses the below qualifications.The VP will function as the brand champion and thought leader across a portfolio of
A consummate brand builder, cross functional leader, steward of spirits culture, and coach, qualified candidates will possess the following:
· Extensive experience in Spirits brand management with proven track record roles of increasing responsibility 
· Expertise in all facets of brand building: positioning, creative development, advertising and media, agency management, events 
· Experience motivating and inspiring a team of at least 4 with the ability to nurture a Spirits culture
· Experience managing a Brand Ambassador program 
· Strong Financial acumen with deep understanding of P&L structure
· Strong analytical skills with the ability to readily identify insights in ships/deps/consumption data, and translate to tangible action
· Ability to function effectively in fast-paced, multi-faceted business environment with significant autonomy
· Possesses a zeal for learning with a natural and restless curiosity about the changing Bev Alc landscape, our competitive set, and new ways to win the hearts of consumers
· Ability to think big and envision what is possible rather than rely on what is probable
·  Excellent written & verbal communication skills, as well as presentation & interpersonal skills with experience interfacing with top levels of executive management
· Deadline oriented self-starter who is proactive and holds self and others to a high standard of work quality 

· Responsible for the planning, development, and execution of strategic (3-5 year) and annual marketing plans which address all aspects of the marketing mix including innovation, pricing, packaging, advertising, promotion, public relations, market research, and manpower.  
· Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy.
· Build consumer and trade equity for the brands through the design and execution of consumer and trade strategies including advertising, promotion, public relations, and events.
· Work closely with Sales to identify opportunities to expand the business across channels of trade. 
· Manage all outside agency initiatives in support of the brand’s business objectives to include advertising, media, social media, promotions, and PR.
· Ensure accurate and timely forecasting, develop monthly updates, and provide analysis and recommendations when sales vary from forecast.
· Interface on a consistent basis with Sales, Finance, Production, and Operations to rapidly identify problems/opportunities and take appropriate action as warranted. 
· Participate in the development of the Deutsch Family Wine & Spirits corporate strategy as a member of the Executive Strategy Group.
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Stamford, Connecticut