Position Open - Posted Friday, June 22nd 2018

Marketing Manager

Sea Cliff New York Mid-Level Full Time Marketing

Quick Facts

  • Employment Type: Full Time
  • Home or Centralized Office: Centralized
  • Reports to: VP of Operations


About The Position

 

JOB TITLE: Marketing Manager

You don’t have to be vegan to join Vegan Rob’s team in Long Island!

Vegan Rob's is the pioneer in providing healthier super food snacks. Our delicious garden variety offers a generous assortment of puffs, kettle chips, tortillas, rice chips, popcorn and kombuchabars.  With commitment to delivering a quality and unique product begins with the finest natural ingredients, sourcing from independent and agriculturally conscious farmers.

Join us!  Go Vegan! Even for a moment, Go Vegan Rob's!

JOB RESPONSIBILITIES:

  • Managing the team or agency(ies) hired to produce the tolls needed to support the Brand Consumer marketing message.  These will include creative, social media, POS, on On and Off Premise activation, and later traditional media.  
  • Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel and ensuring the designs and messages meet the company brand and regulatory guidelines.
  • Monitoring product distribution and consumer reactions through focus groups and market research, as need be and as budgets allow.
  • Work very closely with Operations to facilitate the launch of New Products, flavors, packaging...and ensure timely and efficient market penetration.
  • Field work to oversee marketing programs, consumer and trade response, and fine tuning of all consumer marketing activities.
  • Fully responsible for brand budgets, including Trade and Consumer.
  • Manages marketing plans and programs, both short and long range, to support sales, revenue and profit objectives of the organization.
  • Ensures that all Brand Ambassadors and Samplers are properly trained.
  • Ability to successfully lead, guide, direct and develop a team of marketing professionals.
  • Evaluates and recommends channel development programs.
  • Customizes national platforms for local retail programming.
  • Builds local partnerships and leverages relationships in the field and at retail.
  • Manages distributors to ensure that all marketing activity is presented on a consistent basis to capture share of mind and create buzz.
  • Align resources and priorities consistent with the business strategy.
  • Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives fall within designated budgets.
  • Monitors competitive products and marketing activities.
JOB REQUIREMENTS:

  • Minimum of 5-7 years in Consumer Products Marketing with significant exposure to brand-building activities
  • Exceptional skills in Marketing leadership and brand strategic thinking
  • Excellent verbal, written, and listening communication skills
  • Solid understanding of the business planning process and the ability to build a bottoms-up plan is a requirement
  • Solid understanding of distributor and retail operations and of appropriate brand-building and local marketing tactics in order to achieve Division profit plan as well as brand equity objectives
  • Ability to work exceptionally well in a team environment
  • Leadership abilities
Candidate will have previous marketing, demo, event or equivalent experience.
Working knowledge of the beverage industry preferred
Position based in Sea Cliff, NY

Travel: 

Must be willing to travel as required to events and blitz campaigns.

 

Company default
635

Vegan Rob's

and Production and Manufacturing
HQ: Sea Cliff, New York
86de9138-2b27-49c9-9356-6701c7b84d27