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Posted November 13th

Director, Brand Marketing

New York, NY

7959

Employer

Glossier

Industry

Supplier

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Posted November 13th

Director, Brand Marketing

New York, NY

Function

Marketing

Experience

Senior Level

Type

Full Time

About The Position
We are looking for a Director of Brand Marketing to help us grow and scale the Glossier brand.
Overview
We are looking for a Director of Brand Marketing to help us grow and scale the Glossier brand.

Responsibilities
  • Develop and implement a dynamic brand strategy and supportive global, cross-channel marketing calendar
  • Own and manage insights-driven creative and marketing briefs, and lead go-to-market plans for new product launches, campaigns and activations
  • Drive approach and process to guarantee high impact and effective speed to market for all campaigns and marketing content, balancing inspiration with rigor
  • Lead the development of programs, positioning, and consumer research to measure the effectiveness of campaigns, brand health, and brand sentiment
  • Develop a high-performing team of channel experts and marketing strategists
  • Increase brand awareness in both existing and new markets
  • Identify clear audience strategies to evolve and grow our customer base
  • Create programs that drive customer loyalty and increase brand trust
Qualifications
  • 8-10+ years of marketing experience, ideally in a strategic or creative agency for fast moving start-up environment
  • Experience building innovative brands and GTM campaigns
  • Fluency in digital marketing, including a clear understanding of building brands and communities in digital channels, social media content, etc.
  • Exceptional presentation skills, interpersonal skills, and respect for process/principles
  • 3+ years of experience leading, growing and managing a team
  • Ability to work in a collaborative, cross-functional organization
  • A strong sense of creativity and understanding of the creative process
  • An obsession with creating impactful consumer-centric experiences
About Glossier
Glossier is a beauty company that lives in NYC, is sold on the internet, and promotes a skincare-first philosophy that celebrates beauty in real life.
Location
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New York, NY
Function Details
  • Reports To TBD
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