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Posted December 6th

Associate Field Marketing Manager

Baltimore, Maryland

6430

Employer

Greenhouse Agency, Inc.

Industry

Promotional Agency

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Posted December 6th

Associate Field Marketing Manager

Baltimore, Maryland

Function

Marketing

Experience

Mid-Level

Type

Full Time

About The Position
The Associate Field Marketing Manager (AFMM) leads the development, localization, implementation and evaluation of local brand consumer activation programs and maximizes growth, trial, awareness, and brand equity.
Company Overview:

Greenhouse Agency is an integrated engagement focused marketing agency committed to thinking boundary-less and innovating to empower others. We are industry experts who curate creative experiences that drive brand adoption, challenge the status quo, and spark movements.  We look for passionate and talented people with integrity and an entrepreneurial spirit to join our movement. Apply today to become a part of our fun, challenging, and dynamic Greenhouse family.

About Our Client Brown-Forman:

Brown-Forman is one of the largest American-owned spirits and wine companies and sells its brands in more than 160 countries. Brown-Forman’s culture is a direct reflection of their deeply held core values of integrity, respect, trust, teamwork, and excellence. Their values permeate everything they do and guide their actions with employees, customers, and communities. Partner with this collegial company, building classic brands, where employees are recognized for their unique skills and talents while leaning on diverse teams and perspective to achieve success.

Job Summary:

The Associate Field Marketing Manager (AFMM) leads the development, localization, implementation and evaluation of local brand consumer activation programs and maximizes growth, trial, awareness, and brand equity, consistent with national brand strategy in the North East Division. His/her goal is to accelerate value share growth where significant geographic, consumer, and/or portfolio opportunities exist.  The AFMM serves as the consumer marketing brand leader within the division and the division champion to the national brand team. This position manages a Greenhouse Agency Brand Champion, third party agencies, and Brand Ambassadors, where applicable.

Primary Responsibilities/Activities:
  • Serves as the consumer marketing brand leader within the division and the division champion to the national brand team
    • Communicates the brands’ consumer marketing and messaging to the division’s local sales leadership
    • Leads the development of the Divisional Consumer Marketing plan including resource allocation and local promotional strategies to translate the national brand plan into a regional brand plan, with a common format/approach used across the group
    • Presents his/her brand plans annually to division and brand leadership
    • Applies local market insights that help identify how and where to best interact with the brands’ target consumer
  • Manages a Greenhouse Brand Champion to ensure local executions are on strategy, focused against the right consumer opportunities and accelerating the overall business for our Brands
  • Provides leadership and direction to agencies/distributor contacts involved with local consumer marketing activities
  • Directs the planning, implementation and evaluation of agency resources
  • Partners with the key market stakeholders to ensure sufficient materials to support key programs and the regional brand plan, aligned with brand initiatives
  • Shares relevant insights across the division and informs the national brand team of important trends
  • Champions brand building by providing brand/category/portfolio expertise and brand education training
  • Seeks opportunities to encourage trial and adoption with the brands’ target consumer within Priority markets and within the brands’ strategic pillars. This will include unique local consumer facing promotions, Social and Digital media, local media, key influencer/bartender events and sponsorships
    • Works with legal team to ensure that programming complies with all state and local laws
    • Identifies, implements, and ensures the proper execution of relevant events and sponsorships
    • Establishes relevant partnerships that will improve the overall market plan
    • Works with Brand and Brown-Forman media to identify and implement local media plans
    • Localizes national platforms and programs within Priority markets.  Customizes the national promotion platform to be more relevant to local market trends and nuances
    • Provides input into local resource allocation decisions and manages local consumer marketing funds (sponsorships, local media, consumer focused tastings, brand events)
    • Evaluates the brands’ consumer marketing programs and initiatives:
      • Makes recommendations for program spending and evaluation including report outs to reporting managers
      • Provides program and initiative recommendations for continuation, adjustments or discontinuation
Further Success Factors:
  • Creativity: Ability to translate strategic plans into relevant, energizing ideas and create new local consumer engagement programs
  • Action-orientation: Motivated and has the ability to implement and execute
  • Organization and Planning: Competent in developing plans, allocating resources, and tracking against plan
  • Collaboration: Ability and willingness to work in a collaborative environment across multiple stakeholders
  • Leadership: Ability to manage and develop a team of shared resources
Minimum Requirements:
  • Bachelor’s Degree  plus 2 – 5 years of Sales, Marketing, or Field Marketing experience
  • Excellent interpersonal skills
  • Exceptional communication skills, both oral and written
  • Proficient in Word, Excel and PowerPoint
  • Excellent strategic and tactical skills: demonstrated ability to implement and adapt national programs to the field
  • Willingness to travel approximately 35-50%, and ability to work nights and weekends as required
  • Demonstrated ability to develop and maintain effective working relationships with all members of extended brand teams
  • Sound financial skills:  demonstrated ability to create, control, and maintain financial and/or business analyses, including budgets
  • Must have a valid Driver’s License, reliable transportation, and be able to drive/travel throughout the designated market area
Essential Physical Functions:
  • Communicates effectively both in person and over the phone
  • Enters and locates information on computer
  • Creates documents, reports, event recaps
  • Ability to lift weight in excess of 40 lbs.
  • Ability to carry weight in excess of 40 lbs.
  • Ability to sit/stand for prolonged periods of time
  • Ability to pick up and transport POS, event equipment, product
  • Must have a valid Driver’s License and be able to drive/travel through market area
Additional Comments:

This is a full-time position based on an annual contract with the client.

Position Financials (Annual):

Base Salary: $ 60,000 – $ 70,000
Bonus Opportunity: $ 10,000
Auto Allowance: $ 6,600
Communication Allowance: $ 3,000
Benefits: Medical, Dental, Vision, 401K
Location
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Baltimore, Maryland
Function Details
  • Reports To TBD
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