A seasoned lifestyle, luxury, food and beverage, and entertainment media specialist, Ilana Rubin Dvir leads the fast growing lifestyle division at Jennifer Bett Communications (JBC), a media relations firm approaching PR in a way that speaks directly to consumers with meaningful narratives and elevates brands and founders through strategic thought leadership. Since JBC’s launch in […]
As part of our ongoing Female Forces series to celebrate Women’s History Month (March), we’re delving deeper into the subject of gender equity in the boardroom with an inside look at the Women on Boards (WOB), a project ForceBrands is proud to help support. This non-profit initiative seeks to empower women business leaders and to […]
Few things capture the nostalgia of childhood quite like a bowl of cereal. And that’s exactly what “cereal” entrepreneurs Gabi Lewis and Greg Sewit are hoping to create with the launch of Magic Spoon, healthy cereal that tastes too good to be true. We caught up with them to learn more about Magic Spoon and how they’ve brought the […]
“Cereal” entrepreneurs Gabi Lewis and Greg Sewit set out to create “childlike cereal for adults” following the successful launch and sale of their first venture, EXO Cricket Protein Bars. The result was Magic Spoon, the perfect breakfast for anyone who loves cereal but wants a healthier option. Recently launched, Magic Spoon offers direct-to-consumer gluten- and grain-free […]
Clean eating is in, and is more than likely here to stay. It’s no secret that healthy, mindful eating is on the rise. A 2017 report found that 54 percent of consumers were looking for foods with a short list of recognizable ingredients, and another 50 percent were looking for foods with little-to-no sugar. These […]