• employee benefits 2020

    How Gen Z and Millennials Are Changing the Future of CPG Benefits

    Millennials and Gen Zers are set to become the largest generations in the workforce, replacing both Baby Boomers and Gen Xers. This shakeup in the makeup of the workforce will have many effects, among which will be the future of CPG benefits. Millennials and Gen Zers face different challenges and ...
  • customized benefits

    Why CPG Employers Are Offering More Customized Benefits

    In a candidate-driven job market, attracting and retaining talent are top priorities for employers looking to remain competitive. According to ForceBrands’ recently released 2019 Talent Market Report, which surveyed more than 500 full-time hiring decision-makers and leaders across CPG, benefits and compensation packages are the most effective employee recruitment and ...
  • Oreo

    4 Iconic Food Brands Gen Zers Love

    When it comes to keeping up with the changing appetites of generations, marketers aren’t just looking to millennials for cues anymore to attract new consumers — as Gen Zers grow older and have more disposable income, their tastes and preferences are increasingly pointing brands in new directions. These companies should understand that ...
  • millennials gen z

    3 Ways Gen Z Workers Are Different Than Millennials

    According to the Pew Research Center, more than 1 in 3 of the laborers currently in the workforce are millennials (those born between 1981 and 1996), making them the largest working generation. But not for long. The year 2016 marked the first year that Gen Zers (those born between 1997 ...
  • gen z

    4 Things Gen Zers Don’t Want From the Workplace

    With 61 million Gen Zers about to enter the U.S. workforce, it’s important for employers to understand that this generation isn’t a younger cohort of millennials. Generation Z saw millennials experience the financial struggles of the recession, they use technology for both entertainment and education, and many of them would rather ...