As one of the only cannabis-infused beverages on the market that’s targeted to women, Happi is uniquely positioned in the industry. In this episode of Cannabis Matters, we go behind the scenes of the company with its president Lisa Hurwitz, who’s bringing her experience in big CPG and at MSOs to the cannabis startup space. […]
Quality over everything is the mantra behind 710 Labs and it shows. The brand is comprised of award-winning artists obsessed with making the richest flavored, pesticide-free, organically fed, small batch, hand trimmed cannabis on the planet. In the latest episode of Cannabis Matters, we go inside 710 Labs with its Chief Marketing Officer Nick Fotis who […]
In the premiere episode of Cannabis Matters, we go behind the scenes of Glass House Brands with President Graham Farrar. A self-proclaimed tech geek with a longtime passion for cannabis, Farrar is on the cutting edge of California’s booming cannabis industry. ForceBrands‘ Cannabis Client Strategist and host of Cannabis Matters, Eric Rosen, catches up with […]
ForceBrands is proud to introduce Cannabis Matters, a new thought leadership video series that explores conversations with the brightest minds in today’s cannabis industry. Hosted by ForceBrands’ Client Strategist Eric Rosen, each episode offers insights from leaders about how they’re attracting and retaining world-class talent and navigating the ever-evolving cannabis space. The series features leaders […]
Pride Month (June) is an opportunity to celebrate the LGBTQ+ community. Parades, festivals, and other events show solidarity with the community in remembrance of the Stonewall Riots that took place on June 28, 1969 — an event widely viewed as a turning point in the LGBTQ+ rights movement. A year later, the first Pride parade […]
The cannabis industry is constantly evolving. After experiencing record-breaking growth over the last few years, even during the height of the pandemic, cannabis sales and marijuana industry projections show no signs of slowing down, especially as more states move to legalize it. As newer markets emerge and drive growth, if you look at this year’s […]
Cannabis is an exciting albeit challenging industry. Federal prohibition and deeply rooted stigmas mean it’s often misunderstood. This is especially true when it comes to the medicinal, healing properties of cannabis. Enter Leaf411 — a one-of-a-kind service offering cannabis education, resources, and insights, one phone call at a time. Pioneered by Katherine Golden, whose personal […]
The beginning of every year presents an opportunity to look ahead. What will 2022 look like for the cannabis industry? After experiencing record-breaking growth during the last few years, even amid a pandemic, sales of cannabis show no signs of slowing down, especially as more states move to legalize it. We checked in with ForceBrands’ […]
No one will deny 2020 was challenging. A deadly pandemic led to stay-at-home orders and business closures, which boosted some industries and decimated others. Mass layoffs, eviction moratoriums, and supply-chain disruptions strained the economy, and social and political unrest fractured communities. Most jurisdictions declared cannabis commerce “essential” early in the crisis, saving jobs and likely […]
Legalization and innovation are perhaps the two best words to define the booming cannabis sector. With the legal cannabis market projected to reach $43 billion by 2025, opportunities abound. As more states enter the fray and new companies emerge, talent is on the move. So how do companies attract and retain top talent in today’s […]