In recent years, countless beauty brands have used social media as an irreplaceable marketing tool for gaining exposure and connecting with consumers. While the platform preference depends on the nature of each brand, modern beauty brands lean toward Instagram for two obvious reasons — it’s highly visual and interactive. Skincare, beauty, and wellness companies actively […]
As cannabis grows and evolves, events that foster an open dialogue for cannabis brand builders to share experiences, lessons, and challenges become crucial to moving the industry forward. On December 5-6, Karen G. Meshkov, Client Strategist from ForceBrands‘ cannabis division HerbForce, presented at The Initiative, an accelerator for female-founded CBD and cannabis startup companies located in […]
In today’s modern workplace, employees often end up taking on more work in their roles than originally outlined in their official duties and responsibilities. As hard-working as you might be, it’s possible to have too many projects and tasks on your plate at one time. As a result, your efficiency decreases, and very likely the […]
Asking for a raise in your career can be a difficult topic to navigate, and it’s one that many simply avoid. According to a study by Payscale, only 43 percent out of over 30,000 surveyed employees asked for a raise, while the other 57 percent never did because they either received a raise without asking or […]
ForceBrands hosted an exclusive beauty event on November 19 at OSEA’s Skincare Studio in Venice, Calif. Thought leaders from across the industry came together for an intimate discussion on the topic of clean beauty and the policies surrounding it. Guests included founders and executives from Hourglass Cosmetics, Sagely Naturals, Kosas Cosmetics, OSEA Malibu, and more. […]
There can be several different tricky topics to discuss during a job interview but the one that seems to top them all is addressing being fired from a previous job. As stressful as it is to be fired, the new challenge comes with explaining to your potential employer why they should consider your candidacy when […]
National Disability Employment Awareness Month (NDEAM) is a government campaign held annually in October that raises awareness about disability employment issues and celebrates the many contributions of America’s workers with disabilities. July also marks Disability Pride Month, which initially started as a day of celebration in 1990 — the year that the Americans with Disabilities […]
HerbForce, the specialized cannabis hiring division of ForceBrands, officially launched earlier this year, formalizing several years of work helping numerous cannabis brands navigate the uncharted waters of brand building in a new industry. Director of Client Strategy Devin Penhall works out of ForceBrands’ Los Angeles office and helps advise some of the fastest-growing cannabis companies in the country […]
Technology plays an instrumental role in the workplace, particularly when it comes to HR. From how HR professionals connect with employees, to how they analyze employee performance and track hiring trends in recruitment and retention, technology is a powerful tool in the hiring sphere. When it comes to talent acquisition, virtual interviews are gaining in popularity, […]
Annette Kim recently joined ForceBrands’ spirits, wine, and beer division team in Los Angeles, and even though she’s new to the team, she’s no stranger to the industry. She brings years of expertise and experience with her to her role at ForceBrands and possesses a diverse background in brand building at companies that include Red Bull […]