Inside Pernod Ricard and Its Culture to ‘Make a New Friend Every Day’
Pernod Ricard is a globally recognized premium wine and spirits company that holds one of the most prestigious brand portfolios in the industry. Created in 1975, the ethos of Pernod Ricard can best be summarized in one word: conviviality. The French concept of conviviality — being open and connecting with others — pays tribute to company’s French roots and is easily translated to its 18,500 employees globally who keep the founder’s mantra “Make a New Friend Every Day” alive and well.
We caught up with Amandine Robin, SVP Communications & Sustainability, North America, to learn more about Pernod Ricard, its unique culture, and more.
ForceBrands: Tell us about your team.
Amandine Robin: My team consists of 12 dynamic communicators across North America and we work in close partnership with approximately 900 employees across the United States. We are based at the Pernod Ricard USA headquarters in New York City. The company was founded in 1975, though many of our brands were established long before then.
FB: What’s something that makes Pernod Ricard’s culture unique? What sets it apart from others?
AR: One word: Conviviality. It’s a French concept that we are bringing to life in the U.S. It means being open and connecting with others; celebrating the moments that make life worth living. Our founder Paul Ricard had a mantra, “Make a New Friend Every Day,” and we try to keep that spirit alive within our company to this day.
This also translates into the agile culture we’ve created for our employees.
Our focus is not on hours spent at desks, but rather on enabling our employees to work when and where they are most productive. We’ve found that this reinforces an entrepreneurial mindset and provides a true work-life balance that is hard to find.
FB: What do you find most rewarding about your role?
AR: The opportunity to build a truly strategic communications function for North America has been so exciting. Leading and supporting such a talented and diverse group is a privilege. In particular, I am very passionate about sustainability and responsibility because the focus expands beyond our business to make an impact on our environment and culture.
FB: What excites you most about the future of the company?
AR: When I consider the bold and innovative culture that we are building, combined with the quality of talent within the organization, it truly feels like the possibilities are endless at Pernod Ricard.