Inside the Culture of Dixie Brands, On a Mission to Become the Leading Global CPG Company in the Cannabis Category
Since its inception in 2010, Dixie Brands has been the pioneer in handcrafted cannabis-infused products. Leading the industry through research, education, and advocacy, they’ve established themselves as the trusted source for innovative, safe, effective, and delicious cannabis products.
Their team has spent close to a decade — a lifetime in the cannabis space — focused on perfecting the art and science of the production process. In 2018, the company went public announcing its mission to be the leading CPG company in the cannabis category, globally. The announcement of this ambitious and exciting goal sparked a transformational journey to become truly consumer and brand focused. As a result, the company has plans to more than quadruple the size of its marketing team over the next year.
The head of the Dixie Brands Marketing group, Andrew Floor, describes the team as smart, competitive, ambitious, dedicated, and incredibly hard working. And although they’ve been in business for almost a decade, they still consider themselves to be in ‘startup mode,’ which requires all their team members to wear multiple hats, roll up their sleeves, and make things happen.
The Dixie Brands team epitomizes contemporary cannabis culture, sharing a deep passion for the plant and a burning desire to see the category emerge from prohibition and into the spotlight as positively and responsibly as possible. Their goal is to utilize education, information, and positive (reliable, consistent, delicious) consumer experiences to help people live their lives to the fullest.
What makes Dixie Brands different from other emerging cannabis companies? They’re true trailblazers. With nearly a decade of experience and unparalleled production heritage they have established an industry benchmark for producing the highest quality infused products, the perfect foundation for the industry’s first true consumer-led, brand-driven CPG company.
From day one, Dixie Brands has always been focused on doing it right, to be a pillar of the industry taking product quality and consistency, responsible service, and corporate social responsibility very seriously. That’s the basis of trust, the ultimate foundation for brand love.
Interested in joining Dixie Brands’ growing team? Visit their company profile to explore some open roles.