4 CPG Companies That ‘Think Pink’ for Breast Cancer Awareness
October is Breast Cancer Awareness Month and many companies are encouraging consumers to “think pink” with awareness campaigns and fundraising initiatives. Approximately 1 in 8 American women will be diagnosed with invasive breast cancer during her lifetime, and researchers estimate that more than 330,000 women will be diagnosed with some form of breast cancer in 2018. Breast cancer is one of the most commonly diagnosed cancers in women, second only to skin cancer, but men aren’t immune, either — about 1 in 1,000 men will develop breast cancer in their lifetimes.
There may not be a cure for breast cancer yet, but there is good news: thanks to education and awareness efforts and better treatment options, incidence rates of breast cancer finally began dropping in 2000. These companies are doing their part to continue funding research for the cure.
1. Squatters Craft Beers
In honor of Breast Cancer Awareness Month, Squatters Craft Beer is partnering with the American Cancer Society’s Real Men Wear Pink Campaign. This campaign aims to get men involved in the fight against breast cancer, and participants work to raise money for research, low-cost and free patient services, and educational initiatives that emphasize the importance of prevention, risk reduction, and early screenings.
This October, Squatters is dressing up their best-selling brand, Hop Rising Double IPA, with a unique pink can. For each can of Hop Rising Double IPA sold, Squatters will donate $.05 to the American Cancer Society (ACS). Furthermore, the company is also outfitting their popular Full Suspension Pale Ale 12-packs with specialty pink packaging, and they will be donating a portion of the proceeds from all sales of these 12-packs to the ACS.
2. Estée Lauder Companies, Inc.
The global cosmetics brand Estée Lauder has been running the Estée Lauder Companies Breast Cancer Campaign for more than 25 years. The brand is known for their longtime commitment to breast cancer research — they even designed the iconic pink ribbon that has become the symbol of breast cancer awareness. Estée Lauder has raised over $76 million for breast cancer research, and by partnering with the Breast Cancer Research Foundation (BCRF), they have also funded over 250 medical grants.
For every original Instagram photo captioned with the hashtags #TimeToEndBreastCancer and #ELCDonates during the month of October, Estée Lauder will donate $25 to BCRF up to $26,000 in honor of the campaign’s 26th year. Fans of the brand can also purchase the limited edition Powerful Pink Color Collection: 100 percent of the proceeds from sales of this makeup collection will go towards the BCRF.
Though you may have to hop a plane to try these pink drinks, Starbucks locations across Indonesia are supporting October’s Breast Cancer Awareness month campaign, #PINKVOICE, for the second consecutive year. The campaign encourages people to collectively raise their voices on the topic of breast cancer awareness. All month long, Starbucks Indonesia stores will offer Strawberry Cold Foam Iced Espressos, Iced Pink Macchiatos, and Fantasia Yogurt Frappuccinos with proceeds from the purchases going toward Lovepink Indonesia.
4. Ocean Spray
The classic fruit juice brand Ocean Spray is found on grocery store shelves across America, and during Breast Cancer Awareness month, customers can stock up on their favorite cranberry juice and put a few of their dollars toward a good cause. Ocean Spray is an official partner of the National Breast Cancer Foundation, a community-funded organization that primarily provides free mammograms and prevention education to low-income women — 80 percent of the funds raised by the organization go directly towards their programs.
Ocean Spray has introduced a tasty new Pink Lite Cranberry Juice Beverage to their diet juice line for Breast Cancer Awareness month. With no added sugar, artificial flavors, or preservatives, Pink Lite is a good source of vitamin C and antioxidants naturally found in pink, white, and red cranberries. Ocean Spray will donate 5 percent of Pink Lite sales to the National Breast Cancer Foundation.
Photo Credits: Facebook; Instagram
Jane Harkness is a freelance writer who provides blogging, copywriting, and proofreading services to startups, small businesses, and nonprofits. She works with clients in a variety of industries, including food and travel, and she also contributes political essays to several digital publications.