Inside Look: How Hiring Strategies Are Changing As the Beverage Industry Evolves | ForceBrands Newsroom
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Inside Look: How Hiring Strategies Are Changing As the Beverage Industry Evolves

Each month, ForceBrands partners with The Tasting Panel magazine, the most widely circulated trade publication in the beverage industry, to showcase decision-making leaders. This article originally appeared in the May issue of The Tasting Panel.


Steven Varga spent the first 20 years of his career at Fortune 500 companies before he ventured into the world of consulting, which led him to his current role as the Chief Human Resources Executive at Columbus Distributing Co. Read on to get insights into what it’s like working in the fast-paced beverage industry and how hiring strategies are evolving as the industry changes.

ForceBrands: What excites you most about working in the beverage industry?
Steven Varga: It’s exciting to see how much the business has evolved over the last 20 years. It’s become much more dynamic and competitive. There are always new challenges to confront so it’s never boring. Plus, if you can’t have fun in the beverage industry, where can you?

FB: Given all the changes in the industry like consolidation, what major trends do you foresee regarding hiring strategies?
SV: I believe the changes in workforce demographics and expectations, as well as demand, will completely change and shape the future of the hiring strategies. We’re already seeing it now. The focus is no longer on a lifelong career with one company, nor is it solely focused on compensation. Factors such as flexibility, work-life balance, and value/purpose, along with work atmosphere, are becoming much more important.

FB: And just for fun, what’s your favorite alcoholic beverage outside of Columbus Distributing’s portfolio?
SV: I enjoy celebrating special occasions and holidays with a nice bottle of Asti with dinner, and a fine Scotch afterward.