Mars Makes a KIND New Partnership | ForceBrands Newsroom

Mars Makes a KIND New Partnership

Mars, a global manufacturer of pet care, confectionery, and food products, announced on Wednesday that it will partner with KIND, the world’s third largest snack bar makers by marketshare, to bring healthy snacks to people worldwide.

Mars will reportedly only take a minority stake in KIND, according to the press release.

“This is a partnership built on mutual admiration and a shared vision for growth,” Grant F. Reid, CEO and President of Mars, said in a statement. “We believe there is tremendous opportunity to build on the success of KIND’s product portfolio in new markets. As we continue to expand our business and broaden our portfolio to address evolving consumer needs, we’re delighted to partner with a respected leader in the health and wellness space.”

The partnership is designed to increase KIND’s product offerings and business globally, while also allowing KIND to expand into new categories.

“When we introduced our first whole nut and fruit bar in 2004, we set out on an ambitious mission to do things differently and challenge false compromises by offering snacks that were healthy and tasty as well as wholesome and convenient. It’s been exciting to see the reach and impact of our mission, and with our partnership with Mars, we’re looking forward to continuing on this journey as we empower more people to make healthy eating decisions across the globe. We remain fully committed to our guiding principles, including our commitment to always use a nutritious food as the first and predominant ingredient in every food product,” Daniel Lubetzky, Founder and CEO of KIND, said in a statement. “We’re proud to partner with Mars, a family-owned, principles-driven company with a proven track record of holding a long-term view, and look forward to working with them to make this a better world for future generations.”

Learn more about their global partnership here.